About this Course
4.7
133 ratings
31 reviews
In this final course you will complete a Capstone Project using data analysis to recommend a method for improving profits for your company, Watershed Property Management, Inc. Watershed is responsible for managing thousands of residential rental properties throughout the United States. Your job is to persuade Watershed’s management team to pursue a new strategy for managing its properties that will increase their profits. To do this, you will: (1) Elicit information about important variables relevant to your analysis; (2) Draw upon your new MySQL database skills to extract relevant data from a real estate database; (3) Implement data analysis in Excel to identify the best opportunities for Watershed to increase revenue and maximize profits, while managing any new risks; (4) Create a Tableau dashboard to show Watershed executives the results of a sensitivity analysis; and (5) Articulate a significant and innovative business process change for Watershed based on your data analysis, that you will recommend to company executives. Airbnb, our Capstone’s official Sponsor, provided input on the project design. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion. "Note: Only learners who have passed the four previous courses in the specialization are eligible to take the Capstone."...
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100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 24 hours to complete

Suggested: 8 weeks of study, 8-10 hours/week...
Comment Dots

English

Subtitles: English...

Skills you will gain

Data AnalysisTableau SoftwareMySQLSQL
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 24 hours to complete

Suggested: 8 weeks of study, 8-10 hours/week...
Comment Dots

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Clock
5 hours to complete

Introduction

The goal for this week is to learn about the Capstone Project you are tasked with, acquire background about the business problem, and begin to outline the steps of your analysis....
Reading
5 videos (Total 28 min), 12 readings, 2 quizzes
Video5 videos
What Watershed Owners Care About6m
Elicitation Interview with Your Project Manager5m
Elicitation Interview with Watershed's Marketing Director4m
Elicitation Interview with Watershed's Financial Director4m
Reading12 readings
Course Overview10m
Special Thanks!10m
About the Course Team10m
FAQ (Frequently Asked Questions)10m
Lesson Overview10m
Elicitation Refresher10m
Letter from Your Project Manager10m
What are Project Managers, Anyway?10m
Background about the Short-term Rental Industry10m
Lesson Overview10m
Outlining an SPAP10m
Requirements and Assumptions10m
Quiz1 practice exercise
Elicitation20m
Week
2
Clock
2 hours to complete

Data Extraction and Visualization

The goal of this week is for you to extract the relevant data from the MySQL database you are given access to, and to look at it briefly in Tableau to get sense of what data you have. ...
Reading
1 video (Total 2 min), 2 readings, 3 quizzes
Video1 video
Reading2 readings
How to Meet and Retrieve Your Data10m
Visualize Your Data to Make Sure You Know What They Are10m
Quiz2 practice exercises
Verify You Have Extracted the Correct Data10m
Make Sure You Understand What Your Data Mean10m
Week
3
Clock
3 hours to complete

Modeling

The goal of this week is for you to create a financial model using Excel to analyze the data you extracted from the database, and to start to predict short-term rents for some of Watershed's existing properties. ...
Reading
5 videos (Total 20 min), 15 readings, 5 quizzes
Video5 videos
Normalizing Rents to Improve Occupancy Forecasting4m
Using the Dollars to Percentile Conversion Guide Spreadsheet2m
Optimizing Rents to Maximize Revenues5m
Using the Solver Revenue Maximization Guide Spreadsheet2m
Reading15 readings
Week 3 Learning Goals10m
Single Workbook Containing Template Spreadsheets 1-310m
Single Workbook Containing Guide Spreadsheets10m
Best Practices for Setting up an Excel Spreadsheet10m
Using the First Best-Fit Line Template Spreadsheet10m
First Best Fit Line Template (Spreadsheet 1)10m
Using the Normalized Data and Model Template Spreadsheet10m
Normalized Data and Model Template (Spreadsheet 2)10m
Dollars to Percentile Conversion Guide Spreadsheet10m
Applying Normalization to the Comparable Properties10m
Lesson Overview10m
Solver Revenue Maximization Guide Spreadsheet10m
Optimizing Watershed Rents10m
Solver Rent Optimization Template (Spreadsheet 3)10m
Alternative to Solver Template (Spreadsheet 4)10m
Quiz5 practice exercises
First Best-Fit Line6m
Normalization6m
Applying Normalization to the Comparable Properties6m
Optimization Basics6m
Optimizing Watershed Rents12m
Week
4
Clock
2 hours to complete

Cash Flow and Profits

The goal for this week is for you to use your projections about the Watershed properties to estimate cash flows and profits Watershed would experience if it converted properties to short-term rentals. ...
Reading
3 videos (Total 12 min), 10 readings, 4 quizzes
Video3 videos
Distinguishing Cash Flow from Profits and Losses4m
Using the Annual Cash Flows and Profits Spreadsheet3m
Reading10 readings
Week 4 Learning Goals10m
Single Workbook Containing Template Spreadsheets 5-610m
Using the Alternative to Solver Template Spreadsheet10m
Using the Forecasting Cash Flow and Profits Template Spreadsheet10m
Forecasting Cash Flow and Profits Template (Spreadsheet 5)10m
Annual Cash Flows and Profits Guide Spreadsheet10m
Using the Sorting by Profitability Template Spreadsheet10m
Sorting by Profitability Template (Spreadsheet 6)10m
The Value of Considering Cash Flow Risk and Total Cash Required10m
The Value of Financial Sensitivity Analysis in General10m
Quiz4 practice exercises
Alternative to Solver12m
Profitability8m
Cash Flow Risk and Total Cash Required4m
Sensitivity Analysis: Measuring Cutoffs at 40% Transaction Fee2m
4.7
Direction Signs

29%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

25%

got a pay increase or promotion

Top Reviews

By JAOct 19th 2016

Simply awesome, it did not only helped me to develop the required skills, but gave me the security to try greater. Astounding method, totally recommended specialization

By SGSep 21st 2017

This course would help you consolidate all the learnings from the previous modules and apply them in a realistic situation.

Instructors

Daniel Egger

Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University

Jana Schaich Borg

Assistant Research Professor
Social Science Research Institute

About Duke University

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

About the Excel to MySQL: Analytic Techniques for Business Specialization

Formulate data questions, explore and visualize large datasets, and inform strategic decisions. In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process. The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion....
Excel to MySQL: Analytic Techniques for Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

More questions? Visit the Learner Help Center.