3.2 The Consumer Buying Decision Process

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From the course by Università Bocconi
Arts and Heritage Management
167 ratings
Università Bocconi
167 ratings
From the lesson
EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE

Meet the Instructors

  • Andrea Rurale
    Andrea Rurale
    Director
    Master in Arts Management and Administration (MAMA)