It gives a wide view on the topics of management and marketing. Easy to follow for people without any Marketing or Economics background, and for the ones who do have it, the course offers a wide range of up-to-date bibliography and specific concepts on the Art Management. What I liked the most: the content itself, a lot of visual examples, very concise explanations, the feedback in the tests, the additional content, etc. One of the best courses I have ever made.

This was an excellent course which introduced me to the importance of properly managing art and heritage, in the same way as any other important resource should be managed. The individual lessons were beautiful, being set against the backdrop of some of the finest of Italy's cultural jewels.

A very basic primer. The instructor was very difficult to understand as a result of his accent. Many times the audio did not match the transcript. More charts, notes, graphics and visuals, rather a near constant focus on the instructor, would have been much more helpful in understanding the material.

The course was more thorough and complete than I expected. There are lots of references to recent research. Materials are short (to minimise boredom), interactive and the quizzes informational. Highly recommended.

Skills I learned from this course: proper choice about quality, on product management, tangible and intangible culture on the social flux of the place to the city, on how to make it and how to create it. Recommends the course

Indeed a great course :) and respect to history!

Un curso clave para comprender mejor el sector cultural desde el área de gestión de las artes y el patrimonio. Muchas gracias a todos los profesores y alumnos que con sus contribuciones y opiniones y clases me hicieron crecer y también muchas gracias a Coursera por hacer posible este curso.

This is my second course by Bocconi University. Great instructor and rich content which help me learning about a new field. Coursera made this learning experience incredibly amazing and interesting. I strongly recommend Bocconi courses and of course Coursera learning platform.

I really enjoyed this course and it has a good tempo. All valuable information!

I felt that the course was a bit oversimplified. Moreover, the quizzes were extremely easy and grammar was often wrong! Also, the teacher should just speak Italian and let the subtitles do the rest.

Excelente curso abordando um largo espectro de temáticas relacionadas com o tema, aplicado à realidade italiana.

Je pense avoir acquis une vision pertinente de la fonction de manager en Institution Culturelle, ainsi que de nombreux outils et pistes de réflexion à mettre en pratique sur le terrain.

Thank you so much for this great course . Iam a teacher of art with special interest in Heritage and art managment all over the world . My partners family lives in in Italy , Mantua so its special as a Dutch art lover how musea are organized and have great intensions for visitors to make visiting looking with their hearts . Loved the 6th chapter to see the people behind the consept but even more the interesting video lectures with sympatico Andrea Rurale .

Amazing course. Professor Andrea has been very generous in leaving so many slides of each course week and video interviews , what enrichs the learning process. I strongly recommend this course for people who love art, heritage and museums, as I do.

Very helpful and complete. Thank you!

It is incredible the quality of the information. It summarises everything with beautiful images and, on top of that, it also brings us to most of the best places in Italy when it comes to Heritage. I learnt a lot and I am very happy to have taken this course. Thank you to all the team and the people that created it.

A very good course, especially cool are discussions with the mentor!

I was really pleased to attend and join this course. Since I yet studied brand management and some related subject, I found it the right, and accessible way to deepen my knowledges specifically, exploring a field like Arts and Cultural Heritage that touches and surrounds everyone of us, everyday. A functional and effective course, suggested!

It´s a very useful course to understand problem of management in a cultural institution. Thank you so much.

I think that the course was well thought out. However I thought it would be more helpful if we were given scenerio/ situation type of questions which we would have to deal with using our understanding of the course instead of quizzes based on definitions.

excellent ! thanks Andrea!

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

I really enjoyed learning the ins and outs of management and what they focus on in their career, I was really interested!

Thank you very much for this great course!

I especially liked:

(1) The dense content each week, (2) The diversity of cultural institutions covered during the course, (3) The positive and engaging attitude of Professor Andrea Rurale.

I would suggest the following improvements:

(1) There should be more case studies immediately after the presentation of theoretical models. There were many models presented each week, and too few opportunities to actually apply them to concrete cases to make sure they are understood and to help memorize them. Sometimes there were too many lists of concepts and not enough practical tips. (2) Perhaps 1 or 2 peer assignments should be compulsory to obtain the certificate? Not taking into account any grade - just to encourage participation in the peer exercises. (3) I found the music at the beginning and end of each video quite unpleasant and too loud compared to the sound level of the video afterwards.

Thank you for this excellent course !