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Learner Reviews & Feedback for International B2B (Business to Business) Marketing by Yonsei University

175 ratings
33 reviews

About the Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews


Aug 04, 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.


Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

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1 - 25 of 35 Reviews for International B2B (Business to Business) Marketing

By Tynychbek Z

Jun 19, 2019

very good


Jun 02, 2019

The best course there is on International B2B Marketing. Thanks Professor Chang!

By Pablo M

May 28, 2019

Very Usefull

By (Thomas) T A C

May 19, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing


Mar 14, 2019


By Soumyajeet K

Feb 22, 2019

I feel very useful while I was learning it and the course content is very clear an to the point.

By Saurabh K

Feb 20, 2019

very good for learning

By K V V

Feb 13, 2019

Good teaching.

By Deleted A

Feb 13, 2019

excellent teaching

By Sanjay Y

Jan 30, 2019



By 김광석

Sep 30, 2018

thanks you!!!

By 윤기효

Sep 30, 2018


By Vasyl R

Jun 08, 2018

Great analysis and insights about International Marketing methods.

By Ashish C

May 31, 2018

very good and informative

By Gabriel

Apr 19, 2018

Very good professor. Clear and clever.

By Juan E S M G

Jan 16, 2018

Very good it porvides excellent tips for B2B2C Marketing

By Ayona D

Jan 14, 2018

The accents and voice are not too clear in some of the videos

By Alexandre B

Dec 22, 2017

too long..

By 张嘉嘉

Oct 08, 2017

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.

By Madhav G

Sep 16, 2017

The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.

By Marie-Caroline L

Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

By Sourabh N

Jul 25, 2017

Course will be more interesting & enthusiastic with live examples of different industries.

By Manuel E L d l V R

Apr 12, 2017

Great !!

By Diego A P G

Mar 07, 2017

Good content

By sabreen k m k

Oct 17, 2016