About this Course
4.6
128 ratings
33 reviews
Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world....
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 14 hours to complete

Suggested: 2-3 hours/week...
Comment Dots

English

Subtitles: English, Spanish...
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 14 hours to complete

Suggested: 2-3 hours/week...
Comment Dots

English

Subtitles: English, Spanish...

Syllabus - What you will learn from this course

Week
1
Clock
2 hours to complete

Think

We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker....
Reading
8 videos (Total 57 min), 1 reading, 1 quiz
Video8 videos
The Unexpected9m
Incongruities8m
Process Need4m
Industry and Market Structures 6m
Demographics, Changes in Perception, and New Knowledge10m
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2m
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4m
Reading1 reading
Guest Entrepreneur Bios10m
Quiz1 practice exercise
Week 1 Quiz26m
Week
2
Clock
2 hours to complete

Listen

This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve....
Reading
11 videos (Total 69 min), 1 quiz
Video11 videos
The Importance of the Listening Phase 7m
The Purpose of a Business2m
Setting Up Customer Meetings5m
Running Customer Meetings3m
Your Total Product 6m
Listening to Suppliers7m
Conclusion4m
Jud Bowman: Cold-calling and Listening for a Customer's Problem1m
Desh Deshpande: Talking to Customers6m
Shazi Visram: Introduction and Listening to Customers19m
Quiz1 practice exercise
Week 2 Quiz26m
Week
3
Clock
1 hour to complete

Plan

Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work....
Reading
10 videos (Total 43 min), 1 quiz
Video10 videos
What is Strategy?6m
Porter's Five Forces 5m
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4m
Conducting a SWOT Analysis7m
Strategic Positioning6m
Conclusion1m
Jud Bowman: Risk-Taking Behavior1m
Desh Deshpande: Planning Cascade Communications6m
Shazi Visram: Advice to Her Younger Self 1m
Quiz1 practice exercise
Week 3 Quiz24m
Week
4
Clock
1 hour to complete

Clarify

In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience....
Reading
12 videos (Total 49 min), 1 quiz
Video12 videos
Creating Fit & a Business Model4m
Introducing the Business Model Canvas3m
Customer Segments2m
Channels6m
Revenue Streams4m
Key Partnerships4m
Your Elevator Pitch8m
Conclusion1m
Jud Bowman: Avoiding Crisis Mode2m
Desh Deshpande: What is a Successful Elevator Pitch?4m
Shazi Visram: Control in Her Venture2m
Quiz1 practice exercise
Week 4 Quiz22m

Instructors

Professor Buck Goldstein

University Entrepreneur in Residence and Professor of the Practice
Economics

Dr. Holden Thorp, PhD

Provost and Professor of Chemistry and Medicine
Chemistry

About The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.