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Boosting Creativity for Innovation, HEC Paris

4.8
41 ratings
•
5 reviews

About this Course

Successful contemporary business relies on the ability of all its employees to be creative. Creativity can be developed and refined, albeit with effort and practice. The first goal of this course is to provide a variety of experiences and activities with the aim of developing the creative abilities of each participant. A second goal is to understand the importance of creativity from a consumer perspective. Consumers are being offered more and more opportunities to customize their products and services, and are increasingly seeking to express their creativity through their purchasing choices. As entrepreneurs, we have the ability to shape the consumer environment in ways that help consumers enhance their own creative abilities, and develop a unique relationship with them as a result. This course is aimed at anyone who wants to understand what we actually know (as opposed to what we think we know) about human creativity, and how to use this knowledge to think differently and productively about business challenges. As the focus is on creativity as a cognitive function, it does not matter what your background is, what industry you come from or want to enter. After completing this course, past students report having acquired a set of strategies that enable them to tackle business problems with a fresh perspective. This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the online Master, your coursework will count towards your degree program...

Top reviews

By RR

•

Nov 21, 2017

This is by far the best course out of 4 that I have taken. Very well done. It kept me quite interested until the very end and willing to know and read more about the subjects.

By BM

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Feb 03, 2019

It's been one of the most challenging but also insightful courses I've ever took. The fact that is was purely online makes it sticks out a lot.

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5 Reviews

By Chamberlain EMMANUEL

•

Feb 12, 2019

Excellent

By Boney Mathews

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Feb 03, 2019

It's been one of the most challenging but also insightful courses I've ever took. The fact that is was purely online makes it sticks out a lot.

By Scott Hansen

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Dec 20, 2018

Excellent, fun class with the latest in research on creativity - a subject that academics have only recently started looking into

By Natalie Kwadrans

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Oct 23, 2018

This is one of the best business courses I have ever taken. It pushed me to expand my way of thinking and I am using techniques at work. In fact, I've now implemented a bi-weekly 'creative coffee'. Every two weeks, my team and I go for coffee outside of work, and we rotate who selects the object to be discussed. We then take 5 minutes to write down all the uses we can think of and then we share our ideas. We learn from others' ideas and grow from there.

Thank you!

Natalie

By Renato Rios

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Nov 21, 2017

This is by far the best course out of 4 that I have taken. Very well done. It kept me quite interested until the very end and willing to know and read more about the subjects.

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