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Boosting Creativity for Innovation, HEC Paris

4.8
72 ratings
12 reviews

About this Course

Successful contemporary business relies on the ability of all its employees to be creative. Creativity can be developed and refined, albeit with effort and practice. The first goal of this course is to provide a variety of experiences and activities with the aim of developing the creative abilities of each participant. A second goal is to understand the importance of creativity from a consumer perspective. Consumers are being offered more and more opportunities to customize their products and services, and are increasingly seeking to express their creativity through their purchasing choices. As entrepreneurs, we have the ability to shape the consumer environment in ways that help consumers enhance their own creative abilities, and develop a unique relationship with them as a result. This course is aimed at anyone who wants to understand what we actually know (as opposed to what we think we know) about human creativity, and how to use this knowledge to think differently and productively about business challenges. As the focus is on creativity as a cognitive function, it does not matter what your background is, what industry you come from or want to enter. After completing this course, past students report having acquired a set of strategies that enable them to tackle business problems with a fresh perspective. This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program...

Top reviews

By RR

Nov 21, 2017

This is by far the best course out of 4 that I have taken. Very well done. It kept me quite interested until the very end and willing to know and read more about the subjects.

By BM

Feb 03, 2019

It's been one of the most challenging but also insightful courses I've ever took. The fact that is was purely online makes it sticks out a lot.

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12 Reviews

By ignatius nawsan

Apr 15, 2019

I am happy to learn from this course because it give me more practical way to apply in my working environment.

By Miguel Argueta

Apr 07, 2019

Excelente! derriba varios mitos y ensena tecnicas practicas para potenciar la creatividad

By Aloysio Vianna Jr.

Mar 28, 2019

Enjoyable way to approach innovation and creativity.

By Albert Besin

Mar 28, 2019

Great course!

By dario delle noci

Mar 17, 2019

Very interesting course that breaks stereotypes about creativity

By Aurelia Fischer

Mar 10, 2019

Great course ! Enjoyed all of the learning process and really loved discovering creativity as a method, a process, a tool. There is a very personal aspect and introspection in this class on how we perceive our own creativity and the outcome of creative ideas. I have enjoyed discovering this process with myself - it was like discovering a new peer which I would always be able to count on ! Thank you for this great opportunity !

By Jin XiaFei

Mar 03, 2019

Love this course

By Chamberlain EMMANUEL

Feb 12, 2019

Excellent

By Boney Mathews

Feb 03, 2019

It's been one of the most challenging but also insightful courses I've ever took. The fact that is was purely online makes it sticks out a lot.

By Scott Hansen

Dec 20, 2018

Excellent, fun class with the latest in research on creativity - a subject that academics have only recently started looking into