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Brand & Content Marketing , IE Business School

About this Course

Brand & Content Marketing is a IE University course for professionals who want learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with understanding the term Branded Content and its main differences with traditional advertising and simultaneously creating an effective story-line though powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connection with an audience in a world of constant content. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge in how to produce a good call to action and retain the audience's attention. ....
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