5.5 Defining the touchpoints roles.

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From the course by IE Business School
Brand and Product Management
585 ratings
IE Business School

Brand and Product Management

585 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing