2.5 What are brand values and why do you need them?

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From the course by IE Business School
Brand and Product Management
588 ratings
IE Business School

Brand and Product Management

588 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing