2.4 What is a brand essence and why is it so important?

From the course by IE Business School
Brand and Product Management
688 ratings
IE Business School
688 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista