3.4 What a house of brands is and when to use it.

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From the course by IE Business School
Brand and Product Management
632 ratings
IE Business School

Brand and Product Management

632 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing
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