Brand New Brand

4.9
200 ratings
71 reviews

Course 5 of 5 in the Graphic Design Specialization

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Globe

100% online course

Start instantly and learn at your own schedule.
SvgLevelIntermediate

Intermediate Level

Clock

Approx. 9 hours to complete

Suggested: 6 weeks of study, 3-5 hours per week
CommentDots

English

Subtitles: English

What you will learn

  • Check
    Apply brand design that showcases a company's identity
  • Check
    Compose mood boards to show a brand's look and feel
  • Check
    Create a brand's logo, typeface, and color palette
  • Check
    Develop brand naming ideas

Skills you will gain

Adobe IndesignAdobe PhotoshopColor Theory
Globe

100% online course

Start instantly and learn at your own schedule.
SvgLevelIntermediate

Intermediate Level

Clock

Approx. 9 hours to complete

Suggested: 6 weeks of study, 3-5 hours per week
CommentDots

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section
Clock
4 hours to complete

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company....
SvgReading
6 videos (Total 25 min), 6 readings, 1 quiz
Video6 videos
Overview of Project5m
Invent Your Client2m
Fake Your History2m
Unpack your adjectives...3m
The Name Game7m
SvgReading6 readings
About the Capstone3m
What you need to take this course3m
What is a Brand Development Guide?3m
Setting up your project6m
Introduction to Week 11m
Recommendations for peer review (Week 1)6m

2

Section
Clock
3 hours to complete

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity....
SvgReading
2 videos (Total 6 min), 2 readings, 1 quiz
Video2 videos
Developing Your Identity Manual1m
SvgReading2 readings
Introduction to Week 21m
Recommendations for peer review (Week 2)6m

3

Section
Clock
4 hours to complete

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms....
SvgReading
4 videos (Total 18 min), 1 reading, 1 quiz
Video4 videos
Typographic Skeletons5m
Customizing Letters4m
Variations and Refinement3m
SvgReading1 readings
Introduction to Week 31m

4

Section
Clock
4 hours to complete

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient. ...
SvgReading
5 videos (Total 17 min), 1 reading, 1 quiz
Video5 videos
Adding a Mark/Icon5m
Adding a Secondary Typeface2m
Adding Imagery2m
Adding a Secret Ingredient2m
SvgReading1 readings
Introduction to Week 41m

5

Section
Clock
4 hours to complete

Application: Apply Your Brand

In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company....
SvgReading
1 video (Total 7 min), 1 reading, 1 quiz
SvgReading1 readings
Introduction to Week 51m

6

Section
Clock
3 hours to complete

Publication: Display Your Brand

In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. ...
SvgReading
1 video (Total 3 min), 1 reading, 1 quiz
SvgReading1 readings
Introduction to Week 61m

7

Section
Clock
1 minutes to complete

Final Review

We will be wrapping things up this week and reviewing our peers' work. ...
SvgReading
1 reading
SvgReading1 readings
Introduction to Week 71m
4.9
SvgDirectionSigns

82%

started a new career
Briefcase

83%

got a tangible career benefit from this course

Top Reviews

By JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

By EISep 29th 2016

I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!

Instructor

Avatar

Michael Worthington

Faculty, Program in Graphic Design

About California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.

  • Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.

  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

More questions? Visit the Learner Help Center