About this Course
4.0
128 ratings
32 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 9 hours to complete

Suggested: 8 hours/week...
Available languages

English

Subtitles: English

Skills you will gain

Digital MediaData AnalysisAnalyticsBusiness Analytics
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 9 hours to complete

Suggested: 8 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Introduction to Business Analytics

An overview of the what and the why Learning outcomes by the end of week 1 should normatively be that (a) Students grasp what is business analytics from the perspective of a business manager, (b) identify areas of interest, overlap, co-ordination and conflict with other business functions and processes in the firm, (c) and, develop an appreciation for the value of data, of analyses and of the components of analytics. ...
Reading
7 videos (Total 54 min), 2 readings, 1 quiz
Video7 videos
Conceptual Preliminaries13m
Framework for Problem Formulation7m
Transformative Problem Formulation6m
Data Types and Psychometric Scaling7m
Exploratory Vs Confirmatory Dichotomy7m
Revisiting Problem Formulation4m
Reading2 readings
Introduction to Business Analytics and Psychometrics10m
In Video Reading for Lecture "Revisiting Problem Formulation"10m
Quiz1 practice exercise
Summative Assessment30m
Week
2
Hours to complete
2 hours to complete

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools. ...
Reading
7 videos (Total 45 min), 2 readings, 1 quiz
Video7 videos
A primer on Business Experimentation10m
Conceptual Preliminaries3m
Software for this Course2m
Training Machines A People-Analytics Use Case11m
The Exponential Learning Curve of the Machines7m
Toolscape Summary and Warp-up1m
Reading2 readings
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10m
Additional links and reading material10m
Quiz1 practice exercise
Summative Assessment30m
Week
3
Hours to complete
2 hours to complete

Customer Analytics

Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments. ...
Reading
5 videos (Total 43 min), 3 readings, 1 quiz
Video5 videos
preliminaries for Customer Analytics5m
Factorizing Data11m
Clustering Data11m
Visualising Data6m
Reading3 readings
Data sets and slides as reference material for Perceptual mapping10m
How to Run Analytics Apps in R10m
Analytics Apps - Examples & Intro10m
Quiz1 practice exercise
Summative Assessement30m
Week
4
Hours to complete
2 hours to complete

Digital Media

An overview of the big questions, possibilities and challenges. Learning outcomes by the end of week 4 should normatively be that (a) Students have an understanding of the major types of digital media in use currently by people and firms, (b) and, develop an appreciation for the types of problem solving, data collection, prediction and optimization that can be enabled using digital media tools. ...
Reading
6 videos (Total 42 min), 2 readings, 1 quiz
Video6 videos
Setting the Context: Digital Advertising7m
The App Era in Digital Social Media4m
Social Graphs and Hyper-Segmentation8m
Non-Social Digital Media for the Enterprise3m
Formulating and Analytics Problem7m
Reading2 readings
Additional Reading for Module "Digital Media"10m
GE caselet: In-video Reading10m
Quiz1 practice exercise
Summative Assessment30m
4.0
32 ReviewsChevron Right

Top Reviews

By ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

By JBSep 11th 2017

This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.

Instructor

Avatar

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

About Indian School of Business

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

About the Business Technology Management Specialization

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage. Video: Professor Deepa Mani speaks about the Specialization...
Business Technology Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.