About this Course
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Flexible deadlines

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Beginner Level

Approx. 9 hours to complete

Suggested: 9 hours/week...

English

Subtitles: English

Skills you will gain

Digital MediaData AnalysisAnalyticsBusiness Analytics

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 9 hours to complete

Suggested: 9 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Introduction to Business Analytics

7 videos (Total 54 min), 2 readings, 1 quiz
7 videos
Transformative Problem Formulation6m
Data Types and Psychometric Scaling7m
Exploratory Vs Confirmatory Dichotomy7m
Revisiting Problem Formulation4m
2 readings
Introduction to Business Analytics and Psychometrics10m
In Video Reading for Lecture "Revisiting Problem Formulation"10m
1 practice exercise
Summative Assessment30m
Week
2
2 hours to complete

Toolscape

7 videos (Total 45 min), 2 readings, 1 quiz
7 videos
Software for this Course2m
Training Machines A People-Analytics Use Case11m
The Exponential Learning Curve of the Machines7m
Toolscape Summary and Warp-up1m
2 readings
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10m
Additional links and reading material10m
1 practice exercise
Summative Assessment30m
Week
3
2 hours to complete

Customer Analytics

5 videos (Total 43 min), 3 readings, 1 quiz
5 videos
Clustering Data11m
Visualising Data6m
3 readings
Data sets and slides as reference material for Perceptual mapping10m
How to Run Analytics Apps in R10m
Analytics Apps - Examples & Intro10m
1 practice exercise
Summative Assessement30m
Week
4
2 hours to complete

Digital Media

6 videos (Total 42 min), 2 readings, 1 quiz
6 videos
Social Graphs and Hyper-Segmentation8m
Non-Social Digital Media for the Enterprise3m
Formulating and Analytics Problem7m
2 readings
Additional Reading for Module "Digital Media"10m
GE caselet: In-video Reading10m
1 practice exercise
Summative Assessment30m
4.2
40 ReviewsChevron Right

50%

got a tangible career benefit from this course

Top reviews from Business Analytics and Digital Media

By ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

By NMJul 14th 2019

Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.

Instructor

Avatar

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

About Indian School of Business

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

About the Business Technology Management Specialization

With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage. This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology. It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub. Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools. Video: Professor Deepa Mani speaks about the Specialization...
Business Technology Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.