About this Course
4.7
117 ratings
37 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 17 hours to complete

Suggested: 5 weeks of study, 1-2 hours/week...
Available languages

English

Subtitles: English, Spanish, French...

Skills you will gain

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 17 hours to complete

Suggested: 5 weeks of study, 1-2 hours/week...
Available languages

English

Subtitles: English, Spanish, French...

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments....
Reading
4 videos (Total 19 min), 6 readings, 4 quizzes
Video4 videos
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
Reading6 readings
About this lesson2m
Important Tips on Learning Together3m
About this lesson10m
What you need to know about assignments3m
About this lesson10m
About this case study10m
Quiz4 practice exercises
Module 1 Lesson 1- Practice Quiz10m
Module 1 Lesson 3 - Practice Quiz10m
Case study: Michelin - Graded Quiz30m
Module 1 - Graded Quiz20m
Week
2
Hours to complete
4 hours to complete

The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach...
Reading
9 videos (Total 52 min), 4 readings, 5 quizzes
Video9 videos
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
VP: the value curve5m
VP: the value curve in practice3m
VA: The value chain5m
VA: The extended value chain6m
VA: Distinctive resources and competencies5m
Profit equation7m
Reading4 readings
About this lesson10m
About this lesson10m
About this lesson10m
Further reading: 20 additional examples to inspire you10m
Quiz4 practice exercises
Module 2 Lesson 1 - Practice Quiz10m
Module 2 Lesson 2 - Practice Quiz10m
Module 2 Lesson 3 - Practice Quiz10m
Module 2 - Graded Quiz20m
Week
3
Hours to complete
2 hours to complete

14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 videos (Total 50 min), 1 reading, 3 quizzes
Video8 videos
Direction 1: reduce client price5m
Direction 2: reduce clients's hassle8m
Direction 3: look for non-clients5m
Direction 4: introduce more functionality or more emotion5m
Direction 5: search other segments4m
Direction 6: anticipate trends6m
Direction 7: modify the revenue stream7m
Reading1 reading
About this lesson10m
Quiz3 practice exercises
Module 3 Lesson 1 - Practice Quiz10m
Module 3 Lesson 2 - Practice Quiz10m
Module 3 - Graded Quiz20m
Week
4
Hours to complete
2 hours to complete

14 directions: 7 directions on the value architecture side

This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 videos (Total 45 min), 3 readings, 3 quizzes
Video8 videos
Direction 9: modify one or several steps in the value chain5m
Direction 10: eliminate or add a step in the value chain7m
Direction 11 Leverage strategic ressources5m
Direction 12: associate with competitors4m
Direction 13: identify supplementors4m
Direction 14: find new resources4m
Summary of the 14 directions6m
Reading3 readings
About this lesson10m
Summary of the 14 directions10m
Questions to consider to explore each direction10m
Quiz3 practice exercises
Module 4 Lesson 1 - Practice Quiz10m
Module 4 Lesson 2 - Practice Quiz10m
Module 4 - Graded Quiz18m

Instructors

Avatar

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy
Avatar

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

About HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.