Program Testing

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From the course by Northwestern University
The Business of Social
360 ratings
Northwestern University

The Business of Social

360 ratings
Course 5 of 6 in the Specialization Social Media Marketing
From the lesson
Management
In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc