About this Course
4.0
19 ratings
6 reviews
According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'. At the end of this course learners will be able to: -complete a business model summarizing assumptions about what value they will offer to whom, and how they will make money. - systematically test and validate these assumptions within the constraints of their available resources, and - use these validated assumptions to generate financial projections that are based on actual resources and efforts expended. The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. In this course we will explore the important components that you need to explore in detail prior to business creation. Action without planning is a recipe for disaster and we will make sure you have a rock solid foundation for future actions. The planning here is focused on learning. It is unrealistic for anyone to document in detail all of the actions they should take to make a new venture or activity successful when they (and often no one else) has any experience with the new venture and the conditions which it is likely to face. Thus the business plan based largely on assumptions and aggregate, non-applicable data is replaced with the business model which organizes the key assumptions determining what value the business will offer to whom, and how it will make money. The course will guide learners through the process of systematically testing and validating these assumptions, and obtaining specific, applicable data. It will then show learners how to use these validated assumptions to generate pro-forma financial statements directly tied to actions and resources based on this business model....
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Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 29 hours to complete

Suggested: 6 weeks of study, 2-4 hours/week...
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English

Subtitles: English...
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 29 hours to complete

Suggested: 6 weeks of study, 2-4 hours/week...
Comment Dots

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Clock
1 hour to complete

INTRODUCTION

This module re-establishes that the ultimate goal of the business development process is the Business Franchise Model - Business Plan. It then provides an overview of the components of this business development process,and the process to create them. Learning Goals: every arduous journey needs a clear and ever-visible goal to guide it. After successfully completing this module, you will be able to do the following. 1) Explain why the 'Business Franchise Model - Business Plan is the ultimate goal of the business development process, making it your clear and ever-visible goal. 2) You will also be able to list the core milestones of this business development process process and the steps to achieve them. Thus enabling you to follow those steps to achieve those milestones towards creating your own business. ...
Reading
3 videos (Total 18 min), 2 readings, 4 quizzes
Video3 videos
The Quad-P Planning Process4m
Pieces for the Dream7m
Reading2 readings
The E-Myth Revisited Summary-Part Three10m
Validate Your Business Model10m
Quiz4 practice exercises
Practice Quiz 1.1: The Ultimate Goal: Test How Clearly You Understand the Ultimate Goal of Your Business Development Process6m
Practice Quiz 1.2: Principles: Test Your Understanding of the Steps Required to Reach Your Ultimate Business Development Goal8m
Practice Quiz 1.3: Know the Parts: Test You Understanding of the Milestones that must be Achieved to Reach Your Business Development Goal8m
Module One Graded Quiz: Quad-P Planning: Confirm Your Understanding of the Steps, Milestones, and Ultimate Goal of the Business Development Process16m
Week
2
Clock
7 hours to complete

PRINCIPLED PLANNING

Planning is a critical part of the business development process. The planning required by the 'New Business Paradigm' requires a different perspective and processing than what is traditionally thought of as planning. It seeks continual discovery as opposed to a static right solution. Learning Goals: Steve Jobs famously said, "Think Different". He wasn't just referring to what you think, but also how you think. After successfully completing this module, you will be able to do the following. 1) You will be capable of thinking differently with respect to planning. 2) You will be able to provide a rationale for this different way of thinking based on your understanding of its conceptual foundations. 3) After reviewing several illustrative examples for this type of planning, and illustrative examples of its execution you will move towards mastering the principles of this new planning process. Note! Mastering the principles that underlie this planning approach is a 'profession skill' required for all professionals, not just entrepreneurs in our new economy....
Reading
12 videos (Total 80 min), 4 readings, 6 quizzes
Video12 videos
Process Planning Principles Continued5m
The Anatomy of a Plan8m
Mantra of the Day: Maxcha, Minche Baby!4m
The Perfect Meal Part 1: An Example of Adaptive and Process Planning8m
The Perfect Meal Part 2: An Example of Adaptive and Process Planning7m
The Anatomy of a Plan: Simple & Compound6m
The Anatomy of a Plan: Complex & Meta11m
Dissecting Planning Further - Part 1: An In Depth Examination of the Different Types of Planning5m
Dissecting Planning Further - Part 2: An Illustrated Example of Adaptive Planning5m
Dissecting Planning Further - Part 3: An Illustrated Example of Process Planning4m
Dissecting Planning Further - Part 4: An Example of Principled Planning - - Putting it All Together6m
Reading4 readings
29 Year Old Entrepreneur-Now Co-Founder of a $1 Billion Startup.10m
How These Entrepreneurs Found Success in an Industry They Knew Nothing About10m
The Lost Art of Planning10m
The Principles of Planning10m
Quiz4 practice exercises
Graded Quiz 2.1: Principled Planning: Test Your Recall of the Principles Impacting the Planning Process Inherent in an Entrepreneurial Mindset12m
Practice Quiz 2.2: Planning Anatomy: Test Your Understanding of the Different Types of Problems and Their Corresponding Different Types of Planning14m
Practice Quiz 2.3: Test Your Ability to Recognize the Type of Planning Required for a Given Problem6m
Module Two Graded Quiz: Test Your Ability to Execute the Principles To Guide the Type of Planning Required by the Quad-P Planning Process18m
Week
3
Clock
4 hours to complete

CREATING THE VALUE THAT WILL CREATE A CUSTOMER

The ultimate goal of any business, in fact the only goal is to create a customer. First and foremost in creating a customer is to create value. This lesson the nature of the value you have identified for your business and how it is expressed in a value proposition. After successfully completing this module, you will be able to do the following. 1. Dissect the problem you are trying to address in the market place into three categories: jobs or tasks the prospective customer is trying to achieve; the gains or benefits they seek in through those jobs or tasks; and the pains they are trying to relieve through those jobs or tasks, or the pains they endure in trying to perform those jobs or tasks. 2. Be able to compose a value proposition statement identifying what you believe to be the critical jobs, gains, or pains prospective customers will be willing to pay for. 3. Be able to test and validate that the jobs, gains, and/or pains you have identified are in fact the one most important to prospective customers, and that they are willing to pay for them. 4. Be able to make a compelling argument for why a prospective customer should in fact be your customer through your composition of this validated value proposition statement....
Reading
6 videos (Total 41 min), 4 readings, 3 quizzes
Video6 videos
Proposing Value7m
Finding Proven Value5m
Proofing Problem: Invite Co-creation6m
Proofing Problem: Co-creation Continued7m
Proofing Problem: Social Listening & Searching Tracking8m
Reading4 readings
How to Turn an Idea into a Startup-Begin with a Business Concept Statement10m
How to Develop a Compelling Value Proposition10m
4 Steps To Building A Compelling Value Proposition10m
The Value Proposition Canvas by Strategyzer10m
Quiz2 practice exercises
Practice Quiz 3.2: Value Proposition: Test You Ability to Develop a Compelling Value Proposition8m
Graded Quiz Testing Your Ability to Validate a Value Proposition10m
Week
4
Clock
2 hours to complete

Construction Zone Two: Value Proposition

We have said several times that this course is somewhat unique as a online experience. Our goals involve more than just mastery of some content, or the execution of some task. Our goals include a tangible accomplishment: an ongoing business. You can put a time limit on an exam or an assignment, you can not dictate the time frame for a successful business. With this in mind we want to give you the learner extended time to truly engage your market and develop one of the most important aspects of one of your business development milestone. That being the value proposition. After successfully completing this model you will have successfully completed a set of activities that will give you a much clearer picture of the extent to which you have created a value that can potentially create a customer....
Reading
2 readings, 1 quiz
Reading2 readings
How to Use Google Adwords Keywords Tool10m
How to Do Keyword Research10m
4.0

Top Reviews

By SRAug 7th 2017

I am already through week 1 and I feel alot of things they have given as input has helped me to reiterate my launch plan again. I am glad I took the time out to go through this course.

By ASOct 13th 2016

Excellent course that is very practical and applied.

Instructors

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

About Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

About the How to Start Your Own Business Specialization

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.