About this Course
4.8
56 ratings
12 reviews
The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market. The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize strategic opportunities and threats. The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory. The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with....
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Intermediate Level

Intermediate Level

Clock

Suggested: 3 hours/week

Approx. 22 hours to complete
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English

Subtitles: English
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Clock

Suggested: 3 hours/week

Approx. 22 hours to complete
Comment Dots

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section
Clock
10 minutes to complete

Intro

...
Reading
1 reading
Reading1 reading
Assessment system10m
Clock
3 hours to complete

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 videos (Total 80 min), 2 readings, 5 quizzes
Video6 videos
What is so special about emerging markets?14m
What we sell and what they buy13m
Who is the client?11m
Market as the game with (no) rules13m
Making your business idea great21m
Reading2 readings
Additional literature20m
Additional literature40m
Quiz5 practice exercises
Emerging and advanced markets6m
Product value10m
A B2B client sandwich10m
Market structure and types12m
Sun Tsu’s fundamentals12m

2

Section
Clock
5 hours to complete

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 videos (Total 48 min), 2 readings, 7 quizzes
Video6 videos
Understanding Potential Market9m
Packing Value into Products9m
Contacting Your Clients8m
Establishing Value Exchange6m
Planning Activities and Resources5m
Reading2 readings
Additional literature20m
Additional literature40m
Quiz6 practice exercises
Emerging market’s specific traits4m
Choosing a target audience4m
Positioning for emerging markets8m
Research and promotion15m
The types of a middleman8m
Three types of activities12m

3

Section
Clock
5 hours to complete

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
6 videos (Total 52 min), 2 readings, 4 quizzes
Video6 videos
Scanning competitive environment12m
Analyzing competencies7m
Understanding clients7m
Building product/market matrix6m
Composing commercial offers9m
Reading2 readings
Additional literature40m
Additional literature40m
Quiz3 practice exercises
Developing the map of competitors40m
Resources, abilities and connections8m
A commercial offer structure2m

4

Section
Clock
2 hours to complete

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
5 videos (Total 36 min), 1 reading, 5 quizzes
Video5 videos
Marketing strategies9m
Internal processes strategies6m
Learning and growth strategies5m
Finance strategies5m
Reading1 reading
Additional literature40m
Quiz5 practice exercises
Functional strategies9m
Market entry and competitive strategies21m
The characteristics of internal processes strategies12m
Human capital development12m
Financial system development8m
4.8

Top Reviews

By VMFeb 28th 2017

Very good course, extensive information, examples to form a clear picture on business strategies in general and in particular in emergent market like Russia.

By CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

Instructor

Mikhail Plotnikov

Professor
Department of General and Strategic Management

About National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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