About this Course
3.9
13 ratings
3 reviews
Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

Company Structure & The Foundation: Financial Statements and Projections

Great companies are built upon great structures. We believe this structure is comprised of four critically important components: 1.) Development of your financial statements. 2.) Creating your legal entity. 3.) Protecting your intellectual property. 4.) Building your team. In Module 1, the learner will receive an introduction to the basics of the three financial statements: Income Statement, Balance Sheet and Statement of Cash Flows. By the end of this module you should be able to recognize the differences between each financial statement and understand the role they play in assessing the performance of your company. To close out the module you will be challenged to develop your first projected income statement for your business concept. ...
Reading
6 videos (Total 29 min), 4 readings, 4 quizzes
Video6 videos
Overview of Key Financial Statements5m
The Income Statement: Terminology & Structure7m
The Balance Sheet: Terminology & Structure5m
The Cash Flow Statement: Terminology & Structure5m
Financial Projections - Predicting the Unknown4m
Reading4 readings
Investopedia: Definition of Income Statement10m
Investopedia: Balance Sheet Definition10m
Investopedia: Definition of Cash Flow Statement10m
Explore Projected Income Statements10m
Quiz3 practice exercises
Income Statements10m
Balance Sheet10m
Cash Flow Statement10m
Week
2
Hours to complete
3 hours to complete

The Frame: Forming the Legal Entity

By the end of this module, you will be able to explain the difference between C-Corps and LLC entities. You will also be able to use this understanding in order to establish your own business entity. ...
Reading
2 videos (Total 14 min), 2 quizzes
Video2 videos
C-Corps vs. LLCs: What's the Difference?10m
Quiz1 practice exercise
C-Corps vs. LLC's20m
Week
3
Hours to complete
1 hour to complete

The Features: Intellectual Property

Intellectual property is an often misunderstood component of business success. By the end of this module you will have an understanding for the basic forms of intellectual property protection and the role each one may play in the development of your small business. ...
Reading
4 videos (Total 12 min), 3 quizzes
Video4 videos
Patents: Form & Function2m
Copyrights: Form & Function2m
Trademarks: Form & Function4m
Quiz3 practice exercises
Patents10m
Copyrights10m
Trademarks10m
Week
4
Hours to complete
2 hours to complete

The Finish: Building the Team

Who you surround yourself with as you launch your venture will have an enormous impact on whether or not you succeed or fail. In this module we cover why team matters and how to recruit the right people to join your cause. By the end of this module you should have a feel for the characteristics of people that would be a good fit for your team and you will put your skills to the test by developing a staffing plan for you venture. ...
Reading
3 videos (Total 14 min), 1 reading, 1 quiz
Video3 videos
Why Your Team Matters4m
How to Build a Great Team5m
Reading1 reading
"The Mechanics of Mafia" by Blake Masters (transcribed from Peter Thiel)10m

Instructors

Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Avatar

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing
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David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

About Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

About the How to Start Your Own Business Specialization

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.