About this Course
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Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 11 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English...
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 11 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Career Investigation

Welcome to Career Total Fitness 4-Day Annual Retreat! Day 1 will begin with some housekeeping announcements. Then, you'll be greeted by a special guest with a brief keynote talk followed by two lectures. One lecture, called "Connecting the dots", will provide a knowledge map for the entire specialization. The other lecture will introduce the first assignment, a thorough career investigation. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 videos (Total 29 min), 5 readings, 1 quiz
Video4 videos
Keynote speaker: Phylise Banner, Union Graduate College8m
Career brand management as a skill: Connecting the dots (pdf attached)4m
Conducting a thorough career investigation: How to8m
Reading5 readings
Retreat agenda (Course schedule)10m
Looking for lectures from previous courses?10m
Optional reading10m
Course developers and contributors10m
Reuse of the course content10m
Week
2
Hours to complete
3 hours to complete

Self-Audit

Welcome to Day 2! The day will begin with a review of the Self-Management Information System followed by two lectures. One lecture will explain how to maximize benefits of peer reviews for career brand management. The other lecture will introduce the second assignment focused on creating mind-blowing digital artifacts. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
3 videos (Total 22 min), 1 reading, 1 quiz
Video3 videos
Making peer review assessment work8m
Creating a mind-blowing digital artifact: How to5m
Reading1 reading
Read more about reviewing and assessment10m
Week
3
Hours to complete
3 hours to complete

Strategic Planning

Welcome to Day 3! The day will begin with a review of the Self-Coaching Toolbox followed by two lectures. The first lecture will examine approaches to sustaining self-strategy and translating it into daily routines. The other lecture will introduce the third assignment devoted to developing breathtaking communication strategies. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 videos (Total 49 min), 1 reading, 1 quiz
Video4 videos
Making self-strategy work9m
Developing a breath-taking promotional strategy: How to5m
The secrets of using social media for self-marketing: A bonus interview with Dr. Alfreda James of SUNY Stony Brook24m
Reading1 reading
Self-Coaching Tools and Techniques10m
Week
4
Hours to complete
4 hours to complete

Field Experience and Reflection

The annual retreat is almost over, but there are some outstanding learning activities to complete. One lecture called "So what?" provides guidance for self-reflection. Another lecture will introduce field experiences for the next year ("homework"). We will ask you to plan ahead your career branding activities and prepare a brief report as the fourth (and final) assignment in this course. In the end please take a few minutes to complete the end-of-the-course survey. There is also a bonus exercise; you may find it useful to share your unique career branding experiences with other learners and us by recording a brief video (see instructions in the "How to Contribute" video). Finally, we are planning to arrange a live round table to answer your questions. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
4 videos (Total 19 min), 1 reading, 2 quizzes
Video4 videos
So what? How to reflect9m
What's next: Planning a field experience (pdf attached)4m
How to contribute1m
Reading1 reading
End-of-course survey10m

Instructors

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

About The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

About the Career Brand Management Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.