About this Course
3.5
123 ratings
55 reviews
Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 8 hours to complete

Suggested: 5 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 8 hours to complete

Suggested: 5 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Introduction to case studies in business analytics with Accenture

In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
8 videos (Total 39 min), 4 quizzes
Video8 videos
Market trends and key challenges in Analytics - Mickael Svilar2m
Why is Big Data really big? - Nicolas Glady5m
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza7m
Big data & predictive maintenance in the Utilities sector - Rohit Banerji4m
Big data & advanced analytics in the Communications industry - Cian O’Hare4m
Advanced Analytics in the Public Service - Christopher Gray6m
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady5m
Quiz3 practice exercises
Practice Quiz on resource Sector case8m
Practice Quiz on the Global Communication case10m
Practice quiz on the Public Service case8m
Week
2
Hours to complete
1 hour to complete

Digital Transformation in the Media, the Financial Services and the Retail Sector

During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
7 videos (Total 48 min), 2 quizzes
Video7 videos
Solution and success factors - Christine Removille15m
Introduction and key digital trends in Financial Services3m
Analytics capability based on “People like you"6m
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield3m
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing5m
Digital transformation and wrap-up6m
Quiz2 practice exercises
Practice quiz on the "Canal+" case study14m
Practice quiz on the financial service case study14m
Week
3
Hours to complete
3 hours to complete

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone

During this module, two different real-life examples will be discussed. First, Paul Pierotti, Managing Director at Accenture Digital, will explain how Analytics can transform how health services are delivered. Second Xavier Cimino, Managing Director in charge of the Analytics Practice in the Life Science industry for Europe, will present an award-winning project in this sector. At the end of each video, there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.Finally, Michael Svilar, Global Accenture Data Science Group Lead, will conclude the MOOC....
Reading
12 videos (Total 41 min), 3 quizzes
Video12 videos
Introduction and key challenges - Paul Pierotti2m
Correlation between life expectancy and health spending - Paul Pierotti1m
Presentation of 5 Health Analytics use cases - Paul Pierotti2m
Focus on Care Management for patients with chronic diseases - Paul Pierotti4m
Wrap up - Paul Pierotti1m
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino7m
How to create value from data? - Fabrice Marque2m
Wrap up - Mickael Svilar1m
Data exploration is an iterative process - Nicolas Glady4m
Analytics exploration - Oonagh O’Shea & Noelle Doody4m
Wrap up & Capstone guidelines - Nicolas Glady2m
Quiz2 practice exercises
Practice quiz on the health service case14m
Practice quiz on the Life science industry case12m
3.5
55 ReviewsChevron Right
Career Benefit

50%

got a tangible career benefit from this course

Top Reviews

By LLMar 15th 2016

Business analytic explained in simple language and real case studies. Short and enjoyable videos. (recommend 1.5x~1.75x view speed)

By BBOct 27th 2017

This is a good course that focuses on communicating ideas which is often a weak spot for business professionals.

Instructor

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

About ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

About the Strategic Business Analytics Specialization

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.