品牌化

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From the course by The Pennsylvania State University
创意、创新与变革
ratings
The Pennsylvania State University

创意、创新与变革

ratings
From the lesson
价值创造
你如何运用你的想法来创造价值呢?在这个模块,你将运用变革公式(不满 x 愿景 x 执行 = 变革)来理解在重大的、有影响力的变革中的因素。我们还将向你展示为你所创造的变革,产品或者服务来创造一个可记忆的、持久的印象、符号、或者标志(品牌)的价值。接下来,我们将探讨社会事业以及变革的重要性或者新的产品和服务。最后,我们将向你展示行动导图的5各部分和他们如何相互合作。你也将运用行动导图来发现需求、痛苦、和你想要探究的想法。

Meet the Instructors

  • Dr. Kathryn W. Jablokow
    Dr. Kathryn W. Jablokow
    Associate Professor
    Mechanical Engineering and Engineering Design
  • Dr. Darrell Velegol
    Dr. Darrell Velegol
    Distinguished Professor of Chemical Engineering
    Department of Chemical Engineering
  • Dr. Jack V. Matson
    Dr. Jack V. Matson
    Professor Emeritus
    Department of Enviromental Engineering
  • Elizabeth Kisenwether
    Elizabeth Kisenwether
    Assistant Professor
    Engineering Design
  • John Bellanti
    John Bellanti
    Dr.
  • Dr. Armend Tahirsylaj
    Dr. Armend Tahirsylaj