About this Course
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Flexible deadlines

Flexible deadlines

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Intermediate Level

Intermediate Level

Hours to complete

Approx. 13 hours to complete

Suggested: 9 weeks of study, 2,5 hours/week...
Available languages

English

Subtitles: English
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 13 hours to complete

Suggested: 9 weeks of study, 2,5 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
1 hour to complete

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology. ...
Reading
7 videos (Total 63 min), 1 quiz
Video7 videos
Defining Communication10m
Defining Theory10m
Theory and Research9m
The Essence of Knowledge6m
Craig’s 7 Traditions in Communication Theory13m
What's next?10m
Quiz1 practice exercise
Week 1 Test (Introduction)14m
Week
2
Hours to complete
1 hour to complete

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication....
Reading
6 videos (Total 39 min), 1 quiz
Video6 videos
Politeness Theory8m
Social Exchange Theories3m
Interdependence Theory7m
Equity Theory6m
Case: Applying Theory to Practice5m
Quiz1 practice exercise
Week 2 Test (Interpersonal Communication)16m
Week
3
Hours to complete
1 hour to complete

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication....
Reading
7 videos (Total 57 min), 1 reading, 1 quiz
Video7 videos
Group Culture and Role of Leadership I7m
Group Culture and Role of Leadership II5m
Groupthink6m
Structuration and Communication5m
Symbolic Convergence in Group Communication6m
Functional Theory of Group Decision Making11m
Reading1 reading
Believe me, I am one of you! The role of common group affiliation in crisis communication10m
Quiz1 practice exercise
Week 3 Test (Group Communication)20m
Week
4
Hours to complete
2 hours to complete

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. ...
Reading
6 videos (Total 83 min), 1 reading, 1 quiz
Video6 videos
Elaboration Likelihood Model15m
Theory of Planned Behaviour11m
Narrative Paradigm13m
Digital Rhetoric11m
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16m
Reading1 reading
Preparing for the case analysis10m
Quiz1 practice exercise
Week 4 Test (Rhetorics)20m

Instructors

Avatar

Olga Solovyeva

Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
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Maria Mordvinova

Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design

About National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.