垂直差异化 Vertical Differentiation

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Skills You'll Learn

Strategic Management, Game Theory, Competition (Economics), Strategic Thinking, Porter'S Five Forces Analysis

Reviews

4.8 (494 ratings)

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MC

Nov 7, 2015

awesome!! the professor explained details very clearly. I have learned a lot

SH

Mar 3, 2017

Lots of examples make the lectures interesting and easy to understand.

From the lesson

合理设计产品 Designing Products Wisely

在本模块中,我们侧重于产品设计的策略问题。我们会分析企业如何通过调整自己的产品来减小市场竞争压力。稍后,我们会学习产品设计和定价方面的一些通用策略,并讨论在这些策略之间进退两难的相关问题。

Taught By

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    Tobias Kretschmer

    Professor

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