柔道战略 / 利基市场 Judo Economics/Niche Market

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Skills You'll Learn

Strategic Management, Game Theory, Competition (Economics), Strategic Thinking, Porter'S Five Forces Analysis

Reviews

4.8 (494 ratings)

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MC

Nov 7, 2015

awesome!! the professor explained details very clearly. I have learned a lot

EE

Mar 14, 2016

非常喜欢这门课,也喜欢授课教授: 言语不多但通过问题式教学和案例分析将难点解析得很清楚。

建议对策略和博弈有一定了解后学起来更有趣味。

From the lesson

进入新市场 Entering a New Market

本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具,再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象,了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

Taught By

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    Tobias Kretschmer

    Professor

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