About this Course
13,683 recent views

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 视频和测验共10小时...

Chinese (Simplified)

Subtitles: Chinese (Simplified), English

Skills you will gain

Game TheoryStrategic ThinkingCompetition (Economics)Porter'S Five Forces AnalysisStrategic Management

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 视频和测验共10小时...

Chinese (Simplified)

Subtitles: Chinese (Simplified), English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

关注你的竞争对手 Take Care of Your Competitors

9 videos (Total 68 min), 3 quizzes
9 videos
博弈设定 Game Setting6m
消除劣势策略 Eliminating Dominated Strategies11m
纳什均衡 Nash Equilibrium11m
囚徒困境 Prisoners' Dilemma3m
博弈设定 Game Setting10m
逆向归纳法 Backward Induction8m
可信威胁 Credible Threats10m
小结 Wrap Up2m
3 practice exercises
测验:同时博弈 Simultaneous Games10m
测验:序贯博弈 Sequential Games10m
测验:关注你的竞争对手 Take Care of Your Competitors20m
Week
2
2 hours to complete

企业为何要合作 Why Firms Work Together

9 videos (Total 61 min), 5 quizzes
9 videos
合作的原因 Reasons for Cooperation3m
有限次重复 Finite Repetition9m
逆向归纳法 Backward Induction9m
无限次重复 Infinite Repetition10m
影响合作的因素 Factors Influencing Cooperation8m
积极承诺 Aggressive Commitment10m
合作承诺 Cooperative Commitment4m
小结 Wrap Up2m
5 practice exercises
测验:合作的原因 Reasons for Cooperation6m
测验:有限次重复 Finite Repetition8m
测验:无限次重复 Infinite Repetition8m
测验:承诺 Commitment8m
测验:企业为何要合作 Why Firms Work Together20m
Week
3
1 hour to complete

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

7 videos (Total 43 min), 4 quizzes
7 videos
互补产品:示例和定义 Complements: Examples and Definitions7m
通用策略 Generic Strategies8m
正外部性 Positive Externalities9m
示例 Examples4m
战略合作伙伴关系 Strategic Partnerships7m
小结 Wrap Up3m
4 practice exercises
测验:互补产品 Complements8m
测验:互补产品策略 Strategies for Complements8m
测验:互补产品和合作 Complements and Cooperation8m
测验:互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships20m
Week
4
2 hours to complete

进入新市场 Entering a New Market

10 videos (Total 81 min), 4 quizzes
10 videos
市场吸引力 Market Attractiveness6m
结构性进入壁垒 Structural Entry Barriers12m
战略性进入壁垒 Strategic Entry Barriers6m
承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10m
柔道战略 / 利基市场 Judo Economics/Niche Market10m
结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12m
限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8m
先占策略 Pre-Emption5m
小结 Wrap Up3m
4 practice exercises
测验:市场选择和进入壁垒 Market Choice and Entry Barriers10m
测验:进入策略 Entry Strategies8m
测验:进入遏制 Entry Deterrence10m
测验:进入新市场 Entering a New Market20m
4.8
110 ReviewsChevron Right

29%

got a tangible career benefit from this course

Top reviews from 竞争策略(中文版)

By PZSep 7th 2015

It's a great course, which gives us a basic understanding of competative strategdy.

By MCNov 8th 2015

awesome!! the professor explained details very clearly. I have learned a lot

Instructor

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

About Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

More questions? Visit the Learner Help Center.