Storytelling Changes Across Platforms

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From the course by Northwestern University
Content Strategy for Professionals: Managing Content
114 ratings
Northwestern University

Content Strategy for Professionals: Managing Content

114 ratings
Course 2 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.

Meet the Instructors

  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center