Managing Content in Organizations

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From the course by Northwestern University
Content Strategy for Professionals: Managing Content
122 ratings
Northwestern University

Content Strategy for Professionals: Managing Content

122 ratings
Course 2 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Meet the Instructors

  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
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