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Content Strategy for Professionals: Managing Content, Northwestern University

4.5
188 ratings
25 reviews

About this Course

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

Top reviews

By YL

Nov 08, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

By AT

Mar 13, 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

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24 Reviews

By Paramjit Singh

Feb 23, 2019

Great..

By Nhat Quang Le

Feb 20, 2019

Great class!

By Joe Todd

Aug 26, 2018

There are many interesting segments in this course. For my specific situation the part on curated content was the most pertinent. Our company is launching a new product. Our web site for this product is under consideration now, and this is something we're discussing.

By Andrew Tsao

Mar 13, 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

By Diego Salinas

Feb 16, 2018

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

By Frederico Terenas

Oct 04, 2017

Deep dive into the process. Productive assignment

By Gerard

Oct 04, 2017

Excellent course, overall great content and clarity on the subject matter.

By Christine Offutt

Sep 06, 2017

This course is really dated. The readings and links are for information from 2014. Digital media courses need to be very timely. Additionally, this course emphasizes creating "engaging" content... but so far, this course, though informative, is certainly not engaging. There are very few graphics or photos, it's mostly just talking heads.

By Jessica Xu

Sep 05, 2017

C

By Muhammad Iqbal

Sep 03, 2017

An excellent course for every body.