About this Course
4.6
28 ratings
8 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 6 hours to complete

Suggested: 4 weeks of study, 3-4 hours/week...
Available languages

English

Subtitles: English, Arabic
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 6 hours to complete

Suggested: 4 weeks of study, 3-4 hours/week...
Available languages

English

Subtitles: English, Arabic

Syllabus - What you will learn from this course

Week
1
Hours to complete
12 minutes to complete

Capstone Overview and Directions

Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University. ...
Reading
1 video (Total 2 min), 1 reading
Reading1 reading
Overview & Directions10m
Week
2
Hours to complete
1 hour to complete

Content Strategy for Professionals Capstone Project Story

In this section you will find the assignment details you will need to complete by the end of Week 3....
Reading
5 readings
Reading5 readings
Background10m
The Travel Website Landscape10m
Wish I Was There10m
Future Development10m
Your Assignment10m
Week
3
Hours to complete
2 hours to complete

Assignment Submission

This week you will submit the content for your Capstone Project. ...
Reading
1 quiz
Week
4
Hours to complete
10 minutes to complete

Peer Review

This week you will complete 3 peer reviews and earn your Specialization Certificate! ...
Reading
1 reading
Reading1 reading
Don't forget to do your 3 peer reviews!10m
4.6
8 ReviewsChevron Right
Career Benefit

50%

got a tangible career benefit from this course
Career promotion

25%

got a pay increase or promotion

Top Reviews

By GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

By MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

Instructors

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Content Strategy for Professionals Specialization

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.