About this Course
4.6
33 ratings
7 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 14 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English, Romanian
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 14 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English, Romanian

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

Introduction to Business Modeling

In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology....
Reading
9 videos (Total 51 min), 5 readings, 1 quiz
Video9 videos
Welcome to Week One3m
What is a startup?3m
Customer, market, and value propostion6m
Product-market fit: The heart of the business model8m
Walk-through of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
Preview of the Master of Professional Studies in Technology Entrepreneurship10m
Reading5 readings
Welcome to Building the Business Model for Corporate Entrepreneurs10m
Meet Dan Gordon10m
Connect with your Classmates10m
Our Recommended Textbook for the Course10m
Download the Business Model Canvas Poster10m
Week
2
Hours to complete
3 hours to complete

Customer Discovery and Customer Validation

In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture....
Reading
7 videos (Total 40 min), 2 readings, 1 quiz
Video7 videos
Why talk to customers? What do they know?5m
How to get insights from customers11m
Building a pipeline of customer interviews5m
What to do before the interview5m
What to do after the interview3m
Cold calling 1016m
Reading2 readings
Talking to Humans10m
How to Interview a Customer (Optional)10m
Week
3
Hours to complete
3 hours to complete

Customer Segmentation and Analysis

In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit....
Reading
12 videos (Total 95 min), 7 readings, 2 quizzes
Video12 videos
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product (MVP)7m
Market size and sizing8m
Physical and virtual goods12m
Market types10m
B2C and B2B markets9m
Crossing the chasm5m
Reading7 readings
An Introduction to Customer Segmentation10m
In the Digital Era, People, Not Processes, Are Key (Optional)10m
Know Your Customers’ “Jobs to Be Done” (Optional)10m
What Is Value? The Costco Value Proposition (Optional)10m
The Lean Startup Methodology (Optional)10m
How To Design Your Next Minimum Viable Product (Optional)10m
Business Model Generation10m
Quiz2 practice exercises
Value Proposition and Customer Segment Analysis2m
Customer Types and Customer Archetypes Analysis2m
Week
4
Hours to complete
2 hours to complete

Creating the Business Model for the Corporate Venture

In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives....
Reading
11 videos (Total 77 min), 5 readings, 1 quiz
Video11 videos
The funnel of customer engagement10m
What is a channel?10m
Product-channel fit7m
Cost structure6m
The rest of the business model canvas3m
Key activities9m
Key partnerships8m
Key resources5m
Final Thoughts1m
Learn More with the Master of Professional Studies in Technology Entrepreneurship10m
Reading5 readings
The Elements of Value (Optional)10m
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10m
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10m
Business Model Generation10m
How To Turn Corporations Into Innovation Machines (Optional)10m
Quiz1 practice exercise
Developing Your Business Model18m
4.6
7 ReviewsChevron Right

Top Reviews

By VMNov 25th 2016

Great course with so much precise information, process and examples.\n\nThe focus is on how to develop the full business model

Instructor

Avatar

Daniel Gordon

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

About University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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