About this Course
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Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 12 hours to complete

Suggested: 7 hours/week...
Available languages

English

Subtitles: English
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 12 hours to complete

Suggested: 7 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
5 hours to complete

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal....
Reading
29 videos (Total 292 min), 3 readings, 1 quiz
Video29 videos
Setting up a formal structure for corporate entrepreneurship3m
What are entrepreneurial opportunities?11m
Asking for ideas from employees5m
What impact do knowledge conditions have in your industry?16m
Are the demand conditions in your industry favorable?20m
What is the lifecycle stage of your industry?15m
Is the industry capital intensive?14m
Is the industry advertising intensive?13m
Are you trying to enter a concentrated market?5m
What is the average size of a company in the industry?12m
What demographic changes are creating new market needs?11m
What psychographic changes are opportunistic?8m
What technical advancements are emerging?11m
What societal changes are presenting new opportunities?6m
What political and regulatory forces will influence the market?8m
How does the learning curve influence your success?10m
What complementary assets are critical to develop?11m
What is the reputation of your competitors?7m
What is value innovation?6m
What existing factors can you eliminate?6m
Where can you reduce factors and not reduce value?5m
Which factors can you raise above competitors?8m
What new factors can you create?5m
Is the problem real?7m
Does your solution create value for your stakeholders?9m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Preview of the Master of Professional Studies in Technology Entrepreneurship10m
Reading3 readings
Welcome10m
Meet Dr. James V. Green10m
The Opportunity Analysis Canvas10m
Quiz1 practice exercise
Opportunity Analysis2m
Week
2
Hours to complete
4 hours to complete

Building the Business Model

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure....
Reading
24 videos (Total 170 min), 3 readings, 1 quiz
Video24 videos
Product-market fit: The heart of the business model8m
Walkthrough of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
Why talk to customers? What do they know?5m
How to get insights from customers11m
What to do before the interview5m
Building a pipeline of customer interviews7m
What to do after the interview3m
Cold calling 1016m
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Minimum viable product (MVP)7m
Crossing the chasm5m
What is a channel?10m
Product-channel fit7m
Cost structure6m
Key activities9m
The rest of the business model canvas3m
Key partnerships8m
Key resources5m
Reading3 readings
Meet Dan Gordon10m
Business Model Generation10m
Talking to Humans10m
Quiz1 practice exercise
Initial Business Model Canvas18m
Week
3
Hours to complete
2 hours to complete

Crafting Strategies for Innovation Initiatives

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company. ...
Reading
12 videos (Total 120 min), 2 readings, 1 quiz
Video12 videos
How can an audit reveal innovation competence and weakness?10m
How many ways can companies innovate?11m
How does innovation occur at different business levels?6m
How does technology uncertainty influence an innovation in the marketplace?9m
What are key "associating" skills of innovators?10m
How do innovation managers survive an innovation project?9m
What's inside an innovation portfolio?8m
How do disruptive innovations change the marketplace?11m
How are innovations revealed in a blue ocean strategy?11m
How can lead users contribute to an innovation strategy?9m
How can open innovation become an entrepreneurial strategy?11m
Reading2 readings
Meet Dr. Thomas J. Mierzwa10m
Managing Innovation10m
Quiz1 practice exercise
Innovation Roadmap2m
Week
4
Hours to complete
3 hours to complete

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. ...
Reading
21 videos (Total 129 min), 2 readings, 2 quizzes
Video21 videos
The entrepreneurial spectrum6m
The "too typical" return on investment (ROI) process7m
Finance for the corporate entrepreneur3m
A better approach to return on investment (ROI)4m
Intangible assets and return on investment (ROI)4m
Financial statement basics4m
Financial statement details7m
Sources of funding8m
Internal funding3m
Customer and vendor financing3m
Franchising4m
Joint ventures8m
Co-branding6m
Licensing agreements6m
Business proposals and the pitch3m
How to write an effective business proposal3m
What do your funding sources want to see4m
How to create a pitch deck7m
Do's and don'ts of the pitch12m
Learn More with the Master of Professional Studies in Technology Entrepreneurship10m
Reading2 readings
Meet Michael R. Pratt10m
Entrepreneurial Finance10m
Quiz2 practice exercises
Final Business Model Canvas4m
Final Pitch4m

Instructor

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Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

About University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.