About this Course
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Approx. 16 hours to complete

Suggested: 4 weeks of study, 5-7 hours/week...


Subtitles: English, Korean

Skills you will gain

Strategic ManagementCorporate Social ResponsibilityBusiness StrategyCorporate Governance

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 16 hours to complete

Suggested: 4 weeks of study, 5-7 hours/week...


Subtitles: English, Korean

Syllabus - What you will learn from this course

1 hour to complete

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

1 video (Total 2 min), 6 readings, 1 quiz
6 readings
About the Discussion Forums10m
Description of Organizations and Brands10m
Updating Your Profile10m
Social Media10m
1 practice exercise
Orientation Quiz16m
5 hours to complete

Module 1: Vertical Integration and Diversification

This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.

7 videos (Total 88 min), 3 readings, 4 quizzes
7 videos
1-1.2: Backward and Forward Integration14m
1-1.3: Benefits and Costs of Integration13m
1-2.1: Diversification and Economic Value14m
1-2.2: Corporate Portfolio11m
1-2.3: Acquisition Process15m
Like this course? Learn more with the iMBA! (optional)1m
3 readings
Module 1 Overview10m
Module 1 Readings10m
MIT Case 1 - Resolute Marine Energy10m
3 practice exercises
Lesson 1-1 Practice Quiz6m
Lesson 1-2 Practice Quiz6m
Module 1 Graded Quiz20m
4 hours to complete

Module 2: Global Strategy

This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.

4 videos (Total 27 min), 3 readings, 4 quizzes
4 videos
2-1.2: The Modes of Foreign Market Entry7m
2-2.1: The Four Types of Global Strategy7m
2-2.2: The Diamond Model of National Competitive Advantage7m
3 readings
Module 2 Overview10m
Module 2 Readings10m
MIT Case 2 - CX Technology10m
3 practice exercises
Lesson 2-1 Practice Quiz6m
Lesson 2-2 Practice Quiz6m
Module 2 Graded Quiz20m
4 hours to complete

Module 3: Strategy and Structure

This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.

5 videos (Total 42 min), 3 readings, 4 quizzes
5 videos
3-1.2: Functional Structure7m
3-1.3: Multidivisional Structure7m
3-2.1: Matching Corporate Level Strategy and Organizational Structure10m
3-2.2: Matrix Structure8m
3 readings
Module 3 Overview10m
Module 3 Readings10m
MIT Case 3 - CEMEX10m
3 practice exercises
Lesson 3-1 Practice Quiz6m
Lesson 3-2 Practice Quiz6m
Module 3 Graded Quiz20m
4 hours to complete

Module 4: Corporate Governance

This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.

3 videos (Total 38 min), 3 readings, 3 quizzes
3 videos
4-1.2: Corporate Social Responsibility13m
4-1.3: Mechanisms of Corporate Governance13m
3 readings
Module 4 Overview10m
Module 4 Readings10m
MIT Case 4 - BP10m
2 practice exercises
Lesson 4-1 Practice Quiz6m
Module 4 Graded Quiz20m
46 ReviewsChevron Right

Top reviews from Corporate Strategy

By JRJul 30th 2018

Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.

By DOMay 7th 2018

Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.



Joe Mahoney

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Strategic Leadership and Management Specialization

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.