About this Course
4.7
95 ratings
27 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 11 hours to complete

Suggested: 4 weeks of study, 3-5 hours/week...
Available languages

English

Subtitles: English...
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 11 hours to complete

Suggested: 4 weeks of study, 3-5 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Corporate Advantage

Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage....
Reading
8 videos (Total 48 min), 7 readings, 1 quiz
Video8 videos
Examples of Multi-Business Firms4m
Defining Corporate Strategy2m
Understanding Difference 1: Number of Businesses4m
Understanding Difference 2: Corporate Advantage7m
Understanding Difference 3: Competition7m
Conducting a Sum-of-the-parts Analysis12m
Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis4m
Reading7 readings
How to Use Discussion Forums10m
Get to Know Your Classmates10m
Optional: Example of a Sum-of-the-Parts Analysis10m
Lecture slides10m
Chapter Corporate Advantage45m
Glossary10m
Assessment2m
Quiz1 practice exercise
Corporate Advantage20m
Week
2
Hours to complete
3 hours to complete

Diversification

Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
11 videos (Total 59 min), 4 readings, 2 quizzes
Video11 videos
Understanding the Basic Modes of Diversification7m
Understanding the Diversification Test5m
Understanding Synergies8m
A Five-step Approach to the Diversification Decision2m
Step 1: Finding Synergies6m
Step 2: Identifying Resource Gaps4m
Step 3: Identifying Candidates3m
Step 4: Evaluating Ally or Acquire7m
Step 5: Evaluating Organic or Inorganic Growth6m
Concluding the Five-step Approach to the Diversification Decision1m
Reading4 readings
4Cs Synergies Framework10m
Lecture slides10m
Chapter Diversification25m
Introduction to quiz on Microsoft-Linkedin acquisition10m
Quiz2 practice exercises
Diversification12m
Microsoft-Linkedin acquisition30m
Week
3
Hours to complete
3 hours to complete

Divestiture

Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
9 videos (Total 36 min), 2 readings, 2 quizzes
Video9 videos
Understanding the Basic Modes of Divestiture4m
Understanding the Divestiture Test7m
Understanding the Regional Perspective3m
A Three-step Approach to the Divestiture Decision1m
Step 1: Finding Synergies5m
Step 2: Identifying Better Parents5m
Step 3: Choosing Divestiture Mode2m
Concluding the Three-step Approach to the Divestiture Decision1m
Reading2 readings
Lecture slides10m
Chapter Divestiture: Stay or Exit10m
Quiz1 practice exercise
Divestiture8m
Week
4
Hours to complete
2 hours to complete

Corporate Headquarters

Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.) ...
Reading
9 videos (Total 49 min), 5 readings, 2 quizzes
Video9 videos
Who Controls Corporate Headquarters?6m
How to Control More than You Own6m
Understanding HQ Influence Models5m
Understanding the Financial Perspective3m
Understanding the Uncertainty Perspective4m
Understanding the Synergy Perspective9m
Understanding the Social Perspective3m
Using the Synergistic Portfolio Framework6m
Reading5 readings
Course review2m
Lecture slides10m
Chapter Designing the Corporate HQ10m
Further readings10m
Introduction to quiz on resource allocation10m
Quiz2 practice exercises
Corporate Headquarters10m
Resource allocation30m
4.7
Career Benefit

83%

got a tangible career benefit from this course

Top Reviews

By DSFeb 22nd 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

By CTFeb 19th 2018

Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.

Instructor

Avatar

Bart Vanneste

Associate Professor
UCL School of Management

About University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

About UCL School of Management

The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research. UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences....

Frequently Asked Questions

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