About this Course
5.0
6 ratings
1 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

MODULE 0: Orientation and Introduction to the Case Study Method

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation....
Reading
5 videos (Total 62 min), 6 readings, 3 quizzes
Video5 videos
Case Method Analysis14m
Defining the Problem11m
Writing an Executive Summary9m
The BlackBerry Case15m
Reading6 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 0 Readings and Resources10m
About the Jeopardy Quiz10m
Quiz2 practice exercises
Orientation Quiz10m
Demographics Survey26m
Hours to complete
4 hours to complete

MODULE 1: What Makes a Great New Product

The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs....
Reading
3 videos (Total 35 min), 1 reading, 2 quizzes
Video3 videos
Why New Products Succeed12m
New Product Ideas12m
Reading1 reading
Module 1 Readings and Resources10m
Week
2
Hours to complete
6 hours to complete

MODULE 2: Product Development Customer Knowledge Requirement

This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development....
Reading
4 videos (Total 71 min), 1 reading, 4 quizzes
Video4 videos
Stages in New Product Development14m
Steps in Customer Insight Research22m
The Kellogg's Case14m
Reading1 reading
Module 2 Readings and Resources10m
Week
3
Hours to complete
4 hours to complete

MODULE 3: Identifying the Voice of Your Customer

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors....
Reading
3 videos (Total 40 min), 1 reading, 2 quizzes
Video3 videos
Voice of the Customer (VOC)12m
House of Quality13m
Reading1 reading
Module 3 Readings and Resources10m
Week
4
Hours to complete
5 hours to complete

MODULE 4: Design Thinking and Customer Journey Maps

The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences....
Reading
5 videos (Total 55 min), 1 reading, 3 quizzes
Video5 videos
Design Thinking Part 21m
Mapping Customer Experiences12m
Creating Customer Personas7m
Creating Customer Journey Maps17m
Reading1 reading
Module 4 Readings and Resources10m
Quiz1 practice exercise
End of Course Survey52m
5.0
1 ReviewsChevron Right

Top Reviews

By AMMay 26th 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

Instructor

Avatar

William Qualls

Professor Emeritus of Marketing
Business Administration, Gies College of Business

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.