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Customer Segmentation and Prospecting, Northwestern University

81 ratings
21 reviews

About this Course

In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively. About the Specialization: The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. The ability to sell is a necessity in this world. Whether it’s standing out in a crowd, selling yourself to a new employer, or winning new customers; selling is something we do every day, and we should be great at it! This Specialization is designed as an adventure of discovery. You will be tested, taught and transformed through a series of lectures, discussions and exercises that are designed to push you up and out of your comfort zone. You will learn how to target and acquire customers and get them to fall in love.....

Top reviews


Jul 20, 2018

I learned so much from Craig in this course about how to improve my sales efforts. I'm excited to take the entire series of courses, and to further improving. Thank you to him and the team.


Jun 25, 2018

Very helpful, teaches you something that is essential for everyone of us and unfortunately rarely who teaches it as a school subject.

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21 Reviews

By Michiel van Vliet

Dec 04, 2018

Good practical course. Clear structure and build-up. Personnaly I miss some depth in the explanations why things work or not. But that is also personal. In general great course.


Nov 16, 2018

Amazing course! Glad to learn it through this platform.

By Joseph Boulos

Nov 15, 2018

The course is very beneficial, it helps you build a toolkit and be more confident to go to the market.

By Andrew Schultz

Nov 14, 2018

Professor Wortmann is an inspiring and organized instructor. Highly recommended.

By Ahmed Adel Soliman

Nov 13, 2018

Great course and highly recommend to complete the whole specialization

By Almas Azam Syed

Nov 04, 2018

A Very Practical Course. Gives you the motivation to take initiatives.

By Jorge Vivero

Oct 30, 2018

Great course. Very useful learnings and materials

By Jan Gąsiorkiewicz

Oct 16, 2018

Very good course for the beginners and a great charismatic teacher.

By Artemisia Roberta Campani

Sep 28, 2018

really good introduction, thank you

By Antonio Carlos Varela Guarin

Sep 03, 2018