Learn the general concepts of data mining along with basic methodologies and applications. Then dive into one subfield in data mining: pattern discovery. Learn in-depth concepts, methods, and applications of pattern discovery in data mining. We will also introduce methods for data-driven phrase mining and some interesting applications of pattern discovery. This course provides you the opportunity to learn skills and content to practice and engage in scalable pattern discovery methods on massive transactional data, discuss pattern evaluation measures, and study methods for mining diverse kinds of patterns, sequential patterns, and sub-graph patterns.

From the lesson

Module 2

Module 2 covers two lessons: Lessons 3 and 4. In Lesson 3, we discuss pattern evaluation and learn what kind of interesting measures should be used in pattern analysis. We show that the support-confidence framework is inadequate for pattern evaluation, and even the popularly used lift and chi-square measures may not be good under certain situations. We introduce the concept of null-invariance and introduce a new null-invariant measure for pattern evaluation. In Lesson 4, we examine the issues on mining a diverse spectrum of patterns. We learn the concepts of and mining methods for multiple-level associations, multi-dimensional associations, quantitative associations, negative correlations, compressed patterns, and redundancy-aware patterns.