About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 11 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 11 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

What is design-led strategy?

7 videos (Total 44 min), 4 readings, 2 quizzes
7 videos
Introduction to design thinking5m
Introduction to corporate strategy7m
Introduction to design strategy: corporate strategy meets design thinking8m
The Ubank & Swiss Re stories4m
The design strategy framework Part 19m
The design strategy framework Part 23m
4 readings
About this course10m
Design Strategy course case studies: UBank and SwissRe2m
Worksheet 1: Your chosen organisation - instructions20m
Reading list - Module 11h
2 practice exercises
Module 1 practice10m
Worksheet 1: Your chosen organisation - submission2m
Week
2
4 hours to complete

Primary market research and problem statement definition

4 videos (Total 36 min), 4 readings, 4 quizzes
4 videos
Who is your customer? Developing customer personas5m
The UBank/ Swiss Re experience - market research14m
What is a problem definition statement?7m
4 readings
Worksheet 2: Problem Definition Statement - instructions30m
Worksheet 3: Customer persona - instructions30m
Worksheet 4: Point of View Statement - instructions30m
Reading list - Module 21h
4 practice exercises
Module 2 practice20m
Worksheet 2: Problem definition statement - submission2m
Worksheet 3: Customer Persona - submission2m
Worksheet 4: Point of View Statement - submission2m
Week
3
4 hours to complete

Prototyping and product ideation

6 videos (Total 45 min), 3 readings, 3 quizzes
6 videos
Defining your minimum viable product5m
High fidelity prototype vs low fidelity prototype5m
Testing your prototype on end-users and soliciting their feedback7m
Ideation5m
The UBank/ Swiss Re experience - prototyping12m
3 readings
Worksheet 5: Designing a minimum viable product - instructions30m
Worksheet 6: Live testing of prototype - instructions30m
Reading list - Module 31h
3 practice exercises
Module 3 practice20m
Worksheet 5: Designing a minimum viable product - submission2m
Worksheet 6: Live testing of prototype - submission2m
Week
4
2 hours to complete

Design-led strategy in practice: Corporate case studies

4 videos (Total 21 min), 1 reading, 1 quiz
4 videos
Building real products using design strategy principles3m
Iterating and ideating using customer feedback6m
Embedding design strategy within business strategy6m
1 reading
Reading list - Module 41h
1 practice exercise
Module 4 practice20m
4.7
41 ReviewsChevron Right

50%

started a new career after completing these courses

60%

got a tangible career benefit from this course

Top reviews from Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By EBMar 5th 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

By DHMay 16th 2019

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

Instructor

Avatar

Eric Knight

Associate Professor of Strategic Management and Innovation
Discipline of Strategy, Innovation & Entrepreneurship

About The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.