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Back to Design strategy: Design thinking for business strategy and entrepreneurship

Design strategy: Design thinking for business strategy and entrepreneurship, The University of Sydney

4.6
75 ratings
22 reviews

About this Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

By EB

Mar 05, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

By SS

Jan 16, 2019

The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.

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22 Reviews

By Giuseppe Lacanna

Apr 08, 2019

A very well done course! Recommended.

By Mohammad Alabed

Mar 31, 2019

I give 5 stars for: perfect content with amazing presenting and fantastic prepared.

By Alejandro Lara-Hernandez

Mar 22, 2019

The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.

By Danladi Momodu

Mar 16, 2019

The course was an eye opener into better strategies to introduce new products and solve business problems. I enjoyed every bit of it.

By Harul Mariadas

Mar 06, 2019

Very good course for a solid introduction on design thinking for business strategy.

By Elizabeth Buckley

Mar 05, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

By PITALE SAMEER SANJAY

Feb 15, 2019

great course and thanks for giving it for free

By Andy Rodríguez

Feb 11, 2019

Clear video, concise!

By Nutthakarn Sayan

Feb 11, 2019

Course is very clearly, easy to understand

By TAM Ho Yuen

Feb 09, 2019

A good introduction to Design Strategy.