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Design strategy: Design thinking for business strategy and entrepreneurship, The University of Sydney

4.7
31 ratings
9 reviews

About this Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

By KJ

Nov 27, 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

By JF

Aug 20, 2018

Great opportunity to upgrade my bussiness knoledge.

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9 Reviews

By Felipe Mejia Montes

Dec 06, 2018

really good!

By Kishan Joshi

Nov 27, 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

By Najem diap

Aug 27, 2018

It's a rare opportunity to raise quality for leadership

By matthew houlden

Aug 22, 2018

A good introduction to this field

By Charles Lafage

Aug 20, 2018

Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.

By Juan Figari

Aug 20, 2018

Great opportunity to upgrade my bussiness knoledge.

By Phani Krishna

Jul 21, 2018

A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .

By Eber Solorzano

Jul 03, 2018

A very interesting course!

By Hamsa Priya Selvam

Jun 12, 2018

Amazing demonstration of Strategy and design thinking through various examples and scenarios with UBank and SwissRe. Really loved the way the course has been structured and appreciate Carla Harris for brilliant narration.