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Design strategy: Design thinking for business strategy and entrepreneurship, The University of Sydney

4.6
53 ratings
16 reviews

About this Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

By SS

Jan 16, 2019

The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.

By DC

Feb 01, 2019

An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.

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16 Reviews

By PITALE SAMEER SANJAY

Feb 15, 2019

great course and thanks for giving it for free

By Andy Rodríguez

Feb 11, 2019

Clear video, concise!

By Nutthakarn Sayan

Feb 11, 2019

Course is very clearly, easy to understand

By TAM Ho Yuen

Feb 09, 2019

A good introduction to Design Strategy.

By Debajyoti Chowdhury

Feb 01, 2019

An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.

By SANJEEV SARKAR

Jan 16, 2019

The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.

By Faizal Shaikh

Dec 18, 2018

A pro Course for Design thinking and I earn a great knowledge from this course

By Felipe Mejia Montes

Dec 06, 2018

really good!

By Kishan Joshi

Nov 27, 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

By Najem diap

Aug 27, 2018

It's a rare opportunity to raise quality for leadership