About this Course
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Flexible deadlines

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Beginner Level

Approx. 39 hours to complete

Suggested: 6 weeks of study, 6-10 hours/week...


Subtitles: English, French

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 39 hours to complete

Suggested: 6 weeks of study, 6-10 hours/week...


Subtitles: English, French

Syllabus - What you will learn from this course

7 hours to complete

Module 1: Overall approach to Design Thinking

Welcome to the first module of the course Design Thinking for Innovation. You will discover design thinking in theory, through definitions and in practice through many examples from speakers in diverse firms, presenting their projects and practices.

10 videos (Total 80 min), 9 readings, 6 quizzes
10 videos
Introduction to our guest speakers4m
Definitions of Design Thinking7m
"Design" in Design Thinking11m
Advanced Thinking Part I6m
Advanced Thinking Part II7m
Design Thinking in Practice4m
The 3 phases of Design Thinking11m
About Visualization and Storytelling5m
Types of projects11m
9 readings
Course Syllabus15m
Description: Module 12m
Optional reading: Change by design5m
The Insurance Example10m
Additional Readings: Design thinking is intuitive thinking10m
An overview of the Design Thinking Approach10m
Exercise: Storyboarding and storytelling reflective1h
Additional Readings30m
List of examples of projects suitable for a Design Thinking approach10m
5 practice exercises
Practice Quiz M1L212m
Practice Quiz M1L36m
Practice Quiz M1L46m
Practice Quiz6m
Graded Quiz Module 120m
9 hours to complete


Welcome to the second module of the course design thinking for innovation. You will start practicing design thinking. This module is dedicated to the first phase of a design thinking project: the inspiration phase. It combines divergent and convergent thinking.

9 videos (Total 51 min), 5 readings, 5 quizzes
9 videos
The challenge definition and its scope Part 16m
Challenge definition and its scope Part 24m
What type of data?5m
Value Analysis2m
Qualitative and primary data collection9m
Examples of Observation4m
Observation in Practice Part I7m
Observation in Practice Part II7m
5 readings
Module 2 Description15m
Exercise: Step 1: Articulation of the problem and auto scoping2h
Exercise: Step 2: Data collection plan and effective collection5h
Additional Readings10m
A guide to identify analogies?2m
5 practice exercises
HMW question15m
Practice Quiz M2L16m
Practice Quizz M2L26m
Practice Quiz M2L36m
Practice Quiz M2L46m
6 hours to complete


3 videos (Total 22 min), 6 readings, 4 quizzes
3 videos
Insight Emergence7m
Synthesis of the inspiration phase1m
6 readings
How to design personae?10m
Examples of Personae and Journey maps10m
How to identify extreme users10m
Criteria for insights and the final HMW articulation10m
Exercise: Final articulation HMW and the persona(s) you target1h
Additional readings: About insights10m
3 practice exercises
Practice Quiz M2BL56m
Practice Quiz M2BL66m
Graded Quiz Module 2A&2B20m
3 hours to complete


Welcome to the third module of the course design thinking for innovation. You will solve the problem defined and reframed in the previous module. This module is dedicated to the second and third phases of a typical design thinking project: the ideation and the implementation phase. It combines divergent and convergent thinking.

5 videos (Total 33 min), 2 readings, 3 quizzes
5 videos
Ideation: rules for ideas generation7m
Ideation: tips for ideas generation and fixation effect9m
Ideation workshop at Paris Chamber of Commerce4m
Concept development6m
2 readings
Module Description10m
How to present a concept?10m
2 practice exercises
Practice Quiz M3AL110m
Practice Quiz M3AL210m
6 hours to complete


5 videos (Total 45 min), 3 readings, 3 quizzes
5 videos
Step 1: Assumptions Identification4m
Step 2: Principles for prototyping10m
Examples of prototypes6m
3 readings
Prototype at the CarLab of Valeo1m
Exercise: Step 5 (part 1) : Assumptions identification and Design experimentation1h 30m
Additional Readings10m
2 practice exercises
Practice Quiz M3BL310m
Graded Quiz Module 3A&3B30m
5 hours to complete

Module 4: Organizational setting for Design Thinking

In this sixth and last module of the course Design Thinking for Innovation, we will show the diffusion of Design Thinking within firms no matter their size or sector. We will also analyze this diffusion. Our guests will share with us how they adopted Design Thinking within their firms. We will discuss the required organizational design, the performance and the key success factors of such an adoption in an existing firm.

12 videos (Total 81 min), 8 readings, 5 quizzes
12 videos
Diffusion of Design Thinking - A cognitive explanation5m
Diffusion of Design Thinking - A team perspective11m
How Design Thinking is adopted in firms?8m
Where Design Thinking is hosted within firms10m
Where DT is hosted in firms - Continued8m
Performance indicators7m
Key Success Factors8m
The Rules of the Place Displayed in the Carlab at Valeo31s
Video recommendations from guests3m
Design thinking on campus7m
8 readings
Lesson description1m
A cognitive perspective for Design Thinking10m
Lesson description1m
Articles mentioned in the video5m
Video link to design Thinking at Intuit5m
Additional readings10m
Lesson description1m
Additional readings2m
4 practice exercises
Practice Quiz M4L110m
Practice Quiz M4L210m
Practice Quiz M4L310m
Graded Quiz Module 430m
5 ReviewsChevron Right

Top reviews from Design Thinking

By KAMay 1st 2019

Well done. Only nit was that many of the supplimental reading materials were behind pay walls and I couldn't access them.



Sihem Jouini

Associate Professor
Informations Systems and Operations Management

Start working towards your Master's degree

This course is part of the 100% online MSc in Innovation and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

About HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

About the Managing Innovation and Design Thinking Specialization

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Managing Innovation and Design Thinking

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

More questions? Visit the Learner Help Center.