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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
3,284 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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201 - 225 of 702 Reviews for Digital Marketing Analytics in Practice

By Muhammad A I

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Sep 27, 2022

Amazing course material and really enjoyed the journey through this course.

By Laurent B

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Sep 1, 2021

I liked the dynamism and the variety of topics that the professor addressed

By Precious G

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Apr 15, 2021

I am so exited this is the best knowledge I need to achieve my future goals.

By Marlon M

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May 30, 2017

Absolutely, great course and really drove home to Consumer Decision Journey.

By naina k

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Dec 8, 2021

BEST EPERIENCE BY GAINING SO MUCH DIFFERENT APPROACHES TO DIGITAL ANALYTICS

By olga

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Jan 15, 2018

I liked the final module covering the principles of good data vizualization

By Sean R

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Apr 19, 2017

If you took the first course, this is a must to complete the whole picture.

By Omar M

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Dec 13, 2016

Very good insights and formation for the professional on digital marketing.

By Miguel M

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Sep 21, 2016

Excelente Curso para entender el marketing digital aterrizado a la practica

By Tumelo M

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Sep 11, 2019

This course gave me a clear practical understanding of Analytics. Love it!

By nicolas a

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Oct 27, 2020

the course is great i have been learning a lot since I started the course

By silvana a a h

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Oct 8, 2020

This course is very helpful for each marketer. the instructor was perfect

By Dedi P

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Jun 16, 2020

The lessons taught here are enough to boost my career to the next level.

By C.A T

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Aug 7, 2015

welcome challenge. Informative but easy to follow for a tech dumb newbie

By Ayman G

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Jul 13, 2020

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

By Orangel A

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Oct 28, 2019

Excellent course !!! The tools it shows totally help digital marketing.

By Amanda F L

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May 29, 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

By Jaime R

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Nov 27, 2015

Awesome very concrete course on the practicalities of digital marketing

By hailing x

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Jul 24, 2017

Good class to systematically review the marketing analytics processes.

By January K

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May 24, 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

By Vidhya R

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Mar 30, 2017

Loved the structure of the course. It was a great learning experience!

By Olayinka A

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Jun 26, 2020

Loved Prof Kevin's teaching approach, very relatable and interactive.

By Fredrick O

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Jul 3, 2018

The course gave out a clear practical approach to marketing analytics

By Kumar V

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May 25, 2018

It will help you to understand the very basis of Marketing Aanlytics.

By Vibol M

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Dec 17, 2017

Help me a lot in tool development for real practice in data analysis