About this Course
4.5
171 ratings
56 reviews

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...

English

Subtitles: English

Skills you will gain

Digital StrategyBusiness ModelBusiness ModelingValue Proposition

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era....
4 videos (Total 20 min), 2 quizzes
4 videos
Lesson 2: What is a business model?3m
Lesson 3: Digital as a business model4m
Lesson 4: Digital business models in practice – a toothbrush innovation4m
1 practice exercise
Digital Business Models - Module 130m
Week
2
3 hours to complete

How Internet companies use digital business models

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models....
4 videos (Total 34 min), 2 quizzes
4 videos
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage6m
1 practice exercise
Digital Business Models - Module 230m
Week
3
3 hours to complete

Developers as the new Decision Makers

In this module we‘ll discuss how and why developers are emerging as the new decision makers....
3 videos (Total 23 min), 2 quizzes
3 videos
Lesson 2: The developer platforms landscape7m
Lesson 3: The motivations and business models of software developers8m
1 practice exercise
Digital Business Models - Module 330m
Week
4
3 hours to complete

Developers as the Engine of Digital Business Models

In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value....
3 videos (Total 20 min), 2 quizzes
3 videos
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors5m
1 practice exercise
Digital Business Models - Module 430m
4.5
56 ReviewsChevron Right

50%

started a new career after completing these courses

29%

got a tangible career benefit from this course

Top Reviews

By DLJan 24th 2019

In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.

By ICJan 25th 2017

It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.

Instructor

Avatar

Andreas Constantinou

Adjunct Professor
Department of Informatics

About Lund University

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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