About this Course
4.5
150 ratings
48 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...
Available languages

English

Subtitles: English...

Skills you will gain

Digital StrategyBusiness ModelBusiness ModelingValue Proposition
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era....
Reading
4 videos (Total 20 min), 2 quizzes
Video4 videos
Lesson 2: What is a business model?3m
Lesson 3: Digital as a business model4m
Lesson 4: Digital business models in practice – a toothbrush innovation4m
Quiz1 practice exercise
Digital Business Models - Module 130m
Week
2
Hours to complete
3 hours to complete

How Internet companies use digital business models

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models....
Reading
4 videos (Total 34 min), 2 quizzes
Video4 videos
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage6m
Quiz1 practice exercise
Digital Business Models - Module 230m
Week
3
Hours to complete
3 hours to complete

Developers as the new Decision Makers

In this module we‘ll discuss how and why developers are emerging as the new decision makers....
Reading
3 videos (Total 23 min), 2 quizzes
Video3 videos
Lesson 2: The developer platforms landscape7m
Lesson 3: The motivations and business models of software developers8m
Quiz1 practice exercise
Digital Business Models - Module 330m
Week
4
Hours to complete
3 hours to complete

Developers as the Engine of Digital Business Models

In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value....
Reading
3 videos (Total 20 min), 2 quizzes
Video3 videos
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors5m
Quiz1 practice exercise
Digital Business Models - Module 430m

Instructor

Avatar

Andreas Constantinou

Adjunct Professor
Department of Informatics

About Lund University

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.