Introduction to the Capstone

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From the course by University of Illinois at Urbana-Champaign
Digital Marketing Capstone
198 ratings
University of Illinois at Urbana-Champaign

Digital Marketing Capstone

198 ratings
Course 7 of 7 in the Specialization Digital Marketing
From the lesson
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Meet the Instructors

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration
  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business
  • Rhiannon Clifton
    Rhiannon Clifton
    Program Director
    Charles H. Sandage Department of Advertising
  • Vishal Sachdev
    Vishal Sachdev
    Leacturer, Director, Illinois MakerLab
    Business Administration
  • Mike Yao
    Mike Yao
    Associate Professor of Digital Media
    Charles H. Sandage Department of Advertising