About this Course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
20 minutes to complete

Module 0

2 readings
2 readings
1. Course Format, Grading and Expectations10m
2. An Overview of BDF and HON life10m
2 hours to complete

Module 1

2 readings, 1 quiz
2 readings
3. Project Description Instructions10m
4. Project Description Template10m
Week
2
2 hours to complete

Module 2

2 readings, 1 quiz
2 readings
5. Strategy Instructions10m
6. PESTGDP Analysis and Strategic Plan Template10m
Week
3
2 hours to complete

Module 3

2 readings, 1 quiz
2 readings
7. Selling Instructions10m
8. Marketing Plan Guidelines10m
Week
4
5 hours to complete

Module 4

4 readings, 2 quizzes
4 readings
9. Recap of your project objective10m
10. Business Plan Instructions10m
11. Business Plan Template10m
12. 1-minute Video Pitch Presentation Instruction10m

Instructors

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Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics
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Prof. Letty Kwan

Assistant Professor
Department of Psychology
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Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship
Department of Management

About The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

About the Doing Business in China Specialization

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.