About this Course
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Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China....
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100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Clock

Approx. 9 hours to complete

Suggested: 4 hours/week...
Comment Dots

English

Subtitles: English...
Stacks
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Clock

Approx. 9 hours to complete

Suggested: 4 hours/week...
Comment Dots

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Clock
20 minutes to complete

Module 0

Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone....
Reading
2 readings
Reading2 readings
1. Course Format, Grading and Expectations10m
2. An Overview of BDF and HON life10m
Clock
2 hours to complete

Module 1

The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers....
Reading
2 readings, 1 quiz
Reading2 readings
3. Project Description Instructions10m
4. Project Description Template10m
Week
2
Clock
2 hours to complete

Module 2

In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers....
Reading
2 readings, 1 quiz
Reading2 readings
5. Strategy Instructions10m
6. PESTGDP Analysis and Strategic Plan Template10m
Week
3
Clock
2 hours to complete

Module 3

In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers....
Reading
2 readings, 1 quiz
Reading2 readings
7. Selling Instructions10m
8. Marketing Plan Guidelines10m
Week
4
Clock
5 hours to complete

Module 4

Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!...
Reading
4 readings, 2 quizzes
Reading4 readings
9. Recap of your project objective10m
10. Business Plan Instructions10m
11. Business Plan Template10m
12. 1-minute Video Pitch Presentation Instruction10m

Instructors

Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics

Prof. Letty Kwan

Assistant Professor
Department of Psychology

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship
Department of Management

About The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

About the Doing Business in China Specialization

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.