Created by:  Università Bocconi

Commitment3-6 hours/week
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said

How It Works

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.


Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Ratings and Reviews
Rated 4.8 out of 5 of 121 ratings

Excelente curso, muy didáctico y muy completo. Lo recomiendo 100%.

Idioma: Inglés muy claro, no necesité subtitulos.

Contenido: Corto, concreto, conciso y con ejemplos.

Presentación: Muy bueno tener el PDF para ir siguiendo. Y muy bueno que en el video vayan marcando las cosas importantes.

Sugerencia: Ir más a fondo en alguna categoría en particular, por ejemplo bebidas no alcoholicas, y ahondar más en variables de mercado y de ejecución bajadas a la práctica.


Un enfoque mercadologico de interés para el emprendurismo de estos tiempos.

Corso tecnico ampio, metodo di insegnamento oggettivo e pratico. Eccellente focus sul marketing, essenziale per la gestione del business contemporaneo. Grazie mille professore Troilo, Università Bocconi e Coursera !