Introduction from Professor Lee

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From the course by Northwestern University
Content Strategy for Professionals: Engaging Audiences
186 ratings
Northwestern University

Content Strategy for Professionals: Engaging Audiences

186 ratings
Course 1 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Introduction to Content Strategy
Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.

Meet the Instructors

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications