Creating Personas

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From the course by Northwestern University
Content Strategy for Professionals: Engaging Audiences
185 ratings
Northwestern University

Content Strategy for Professionals: Engaging Audiences

185 ratings
Course 1 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

Meet the Instructors

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications