About this Course
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 29 hours to complete

Suggested: 5 hours/week...
Available languages

English

Subtitles: English, French
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 29 hours to complete

Suggested: 5 hours/week...
Available languages

English

Subtitles: English, French

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Knowing who you are

Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life....
Reading
13 videos (Total 48 min), 6 readings, 4 quizzes
Video13 videos
Introduction to the guests entrepreneurs2m
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 12m
Interview: Personal values1m
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 22m
The lines of code that define your inner functioning: your “intrinsic programs”6m
Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant4m
Interview: Stories of choosing entrepreneurship over job3m
The life choice of entrepreneurship: identifying the trade-offs4m
Interview: The life choice of the entrepreneurs2m
Understanding your belief system5m
Strengthening your beliefs using “the little lies of success"4m
Interview: Stories of belief system, as road to entrepreneurship57s
Reading6 readings
Objectives of the lesson 12m
Additional Resources: Mastering your emotions5m
Objectives of the lesson 22m
Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:5m
Objectives of the lesson 3:2m
Peer Reviews Overview: Qualities of strong feedback10m
Quiz3 practice exercises
Practice Quiz Lesson 16m
Practice quiz Lesson 26m
Graded Quiz Module 115m
Week
2
Hours to complete
4 hours to complete

Securing the first key steps of your entrepreneurial project

Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how....
Reading
12 videos (Total 57 min), 6 readings, 5 quizzes
Video12 videos
Interview: Stories of finding an idea of a project6m
Design thinking methodology to refine your product or service4m
Interview of Julien Ulrich, Co-founder of ITEKUBE3m
The “S Curve” and the Singularity Concept part 15m
The "S Curve” and the Singularity Concept part 23m
Gathering a founding team part 14m
Gathering a founding team part 24m
Gathering a founding team part 35m
Interview of Charles Simpson: Founder of Senior Media2m
Bootstrapping VS Raising Money6m
Interview: Stories of Bootstrapping VS Raising Money5m
Reading6 readings
Objectives of the lesson 110m
Tips for happiness from Tal Ben Sahar from Harvard University:10m
Learning objectives of lesson 22m
Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:10m
Lesson objectives2m
Pros and cons of raising money vs. bootstrapping10m
Quiz4 practice exercises
Practice Quiz Lesson 110m
Practice Quiz Lesson 26m
Practice Quiz Lesson 36m
Graded Quiz Module 220m
Week
3
Hours to complete
3 hours to complete

Igniting your project

In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis....
Reading
14 videos (Total 75 min), 3 readings, 5 quizzes
Video14 videos
Avoiding the traps when negotiating with investors7m
Interview: Stories of raising money59s
Day to day cash management5m
Interview: Stories of day to day cash management10m
Structuring your Sales Strategy: Part 15m
Structuring your Sales Strategy part 25m
Interview: Structuring the sales strategy2m
Getting your First Meeting with your Prospect: Part 15m
Getting your First Meeting with your Prospect: Part 24m
Interview: Stories of first sales meetings6m
The Sales Meeting and the Art of Creating Rapport: Part 16m
The Sales Meeting and the Art of Creating Rapport: Part 22m
Interview: Stories of defining moments during sales meetings7m
Reading3 readings
Objectives of the lesson 12m
Lesson Objectives2m
Lesson Objectives2m
Quiz4 practice exercises
Practice Quiz Lesson 110m
Practice Quiz Lesson 28m
Practice Quiz Lesson 38m
Graded Quiz Module 320m
Week
4
Hours to complete
4 hours to complete

The path to maturity

In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies. ...
Reading
12 videos (Total 55 min), 6 readings, 6 quizzes
Video12 videos
Story of JobFact and the Lessons from a Failure4m
Interview: Julien Recoing, Co-founder of JobFact2m
Recruiting your first employees5m
Interview: Stories of recruiting first employees2m
Managing your team6m
Interview: Stories of managing teams1m
Initiating International expansion6m
Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin3m
Triggering the Exit strategy8m
Interview: Stories of Exit strategies3m
An advice from the successful entrepreneurs2m
Reading6 readings
Lesson Objectives2m
Lesson Objectives2m
Forbes magazine: 7 keys to hiring your Startup's first employee10m
Lesson Objectives2m
How a French ‘kooky cookie’ brand cracked the US market?10m
Course Evaluation: Entrepreneurship Strategy10m
Quiz5 practice exercises
Practice Quiz Lesson 110m
Practice Quiz Lesson 210m
Practice Quiz Lesson 38m
Graded Quiz Module 420m
Verification of Course Evaluation Completion2m

Instructor

Avatar

Ambroise Huret

Partner at Eleven Strategy & Management
strategy and management
Graduation Cap

Start working towards your Master's degree

This course is part of the 100% online Professional Certificate Innovation Management and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

About HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Frequently Asked Questions

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  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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