Customer Valuation

Video placeholder
Loading...
View Syllabus

Reviews

4.4 (76 ratings)

  • 5 stars
    59.21%
  • 4 stars
    26.31%
  • 3 stars
    9.21%
  • 2 stars
    1.31%
  • 1 star
    3.94%

From the lesson

Managing Customer Equity: Linking Customer Analytics to Customer Value

This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

Taught By

  • Placeholder

    David Schweidel

    Associate Professor of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.