Business Decisions Drive Customer Choices

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From the course by Emory University
Forecasting Models for Marketing Decisions
26 ratings
Emory University

Forecasting Models for Marketing Decisions

26 ratings
Course 3 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Customer Analytics: Predicting Individual Customer Behavior
"Meaningful Marketing Insights," This content will be familiar for learners who completed the first course; please think of this portion of the class as a review.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School